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When you’re out for some much needed retail therapy, have you ever caught yourself bopping to the beat, or singing along to music pumping through the in-store sound system? What if we told you that the music they play in stores actually affects the way you shop. Whenever we talk about attracting and retaining customers, …

Consumer psychology: How Music Increases Your Sales Read More »

In this age of online shopping, good product photography can do most of the heavy lifting in convincing customers to make a purchase. Shine a light on your products, literally and figuratively, and it might equate to more sales for your business.  In a previous article, we talked about why food photography helps F&B establishments, …

Better Product Photography To Boost Your Brand Read More »

A moment of inspiration hits you while you’re at a dinner date with friends. You’ve got an excellent idea for a business that may be the best thing since sliced bread. You frantically scribble the plan on a piece of napkin, rushing to jot down every thought before it escapes you. The three trusted friends …

Pitch-perfect: 3 things start-ups should include in an investor pitch Read More »

As a young startup, the business needs to be put in the line of sight of your target customers. While location is everything for a brick and mortar store, online is all about being on top of the search engine algorithm. Perhaps unsurprisingly, a survey showed that 25% of internet users click the first link …

3 simple SEO practices to get your startup noticed Read More »

So you own a small or medium enterprise, and are looking for an eCommerce platform to get your business online. Care to take a guess what are the numbers projected for eCommerce sales. 100,000? Or maybe in the millions? Not even close. In fact, The Straits Times reported that online sales hit $8 billion in …

Which eCommerce platform is right for you? Read More »

“Sustainable fashion” has become the buzzword phrase of 2022, driven partially by Gen-Z on social media, as well as a general greater awareness of environmentally-friendly practices.  A 2020 IBM worldwide survey shows that consumers are looking for environmentally responsible products, indicating that sustainability is either moderately or very important to them.  In Southeast Asia, designers …

3 ways to market a sustainable fashion business Read More »