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How SMEs can meet the demands of the Zero Consumers

Our previous blog talked about who “zero consumers” are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the preferences of this new type of modern customer.

How can businesses meet the demands of zero consumers?

Understanding and catering to zero consumers requires businesses, especially SMEs, to embrace digital transformation. This transformation is about adopting new technologies and integrating values such as health, sustainability, and transparency into their operations. 

As highlighted by the OECD, digitalisation gives SMEs vast opportunities to overcome size-related limitations and enhance their performance despite the challenges. Adapting to the needs of zero consumers is crucial as they significantly influence market trends with their value-driven purchasing decisions. Businesses aligning with these values can unlock new growth avenues and ensure long-term success.

Invest in online and offline channels

To effectively attract and retain zero consumers, SMEs should blend the digital and physical retail spaces, creating a seamless “phygital” experience that blurs online and in-store shopping boundaries. This approach involves integrating technology into physical locations through interactive displays, personalised services, and streamlined checkout processes, enhancing customer engagement and satisfaction. 

For brick-and-mortar stores seeking to improve service and customer experience, consider implementing more interactive elements such as virtual fitting rooms or augmented reality displays to engage shoppers. Additionally, training staff to provide personalised recommendations based on customer preferences can significantly enhance the in-store experience.

Transitioning to online sales is crucial for SMEs to expand their reach. Utilising platforms like Qashier facilitates this move by integrating with major e-commerce CMS platforms, such as Shopify and WooCommerce, allowing for real-time inventory management across physical and online stores. This synchronisation ensures a consistent and efficient shopping experience for customers, regardless of how they shop.

Make your products more appealing to zero consumers

The term “Zero midrange” refers to the spending habits of zero consumers, who tend to gravitate toward high-value or premium options that suit their specific interests and values or toward budget-friendly choices that meet their needs without unnecessary extras. This behaviour challenges businesses to rethink their pricing and value proposition strategies to cater to a market that prioritises quality and affordability, often with a strong emphasis on sustainability and ethical production practices.

Promotions are essential to cater to these consumers, offering incentives that align with their preference for quality and affordability. The aim is to deliver immediate value and showcase the distinctive features of products or services, enhancing their appeal. For instance, offering limited-time discounts, bundle deals, or loyalty rewards can stimulate purchases by highlighting the exceptional value consumers can enjoy. Moreover, to foster loyalty and encourage purchases among zero consumers, businesses should prioritise transparent communication of product benefits and competitive pricing.

Personalise customer experience

“Zero loyalty” characterises consumers who show minimal brand loyalty. Instead, they make purchasing decisions based on factors like price, quality, convenience, and alignment with personal values. This trend challenges businesses to continuously engage and re-engage customers through innovative strategies and personalised experiences.

Addressing the “Zero loyalty” phenomenon requires strategies that resonate with consumers’ shifting loyalties. For instance, a rewards system like the upcoming Qashier Treats (currently only available in Singapore, soon to be available in Malaysia and other markets) enhances customer retention through its loyalty program, simplifying earning rewards directly proportional to spending. 

Qashier Treats is a straightforward point system where customers earn points automatically for future purchases. This system is managed via the QashierHQ merchant portal, allowing customers to easily claim points through a QR code without extra devices or app downloads. With an unlimited customer database, businesses can personalise offerings to encourage repeat visits. 

This three-step process includes customising the point system, enabling customers to claim points via QR codes, and rewarding them to foster loyalty. Through customising loyalty points and leveraging an unlimited customer database, businesses can offer personalised experiences, thus fostering loyalty among a demographic known for its fluid brand preferences.

Rethink your core values

SMEs aiming to attract zero consumers should ensure their core values include sustainability and social responsibility, embracing a ‘Net Zero’ approach that stresses their commitment to environmental care and societal well-being. 

By prioritising sustainability, SMEs lay the groundwork for engaging zero consumers. Businesses should view this as a natural transition from sustainable practices to practical applications. Here, Qashier’s solutions provide the necessary support, offering tools that enhance operational efficiency and customer experiences in line with modern expectations. 

For instance, Qashier’s POS and payment solutions include user-friendly terminals that support various payment methods and integrate sales, inventory management, and customer insights into one platform. The all-in-one POS system helps minimise waste by streamlining multiple business processes to support sustainability goals.

Qashier’s platform allows businesses to manage various functions like taking orders, running promotions, and automating stock checks, all while accepting every form of payment. Its specialised POS software caters to a range of businesses, from F&B to retail, ensuring a user-friendly experience that’s easy to set up. 

With the addition of cloud software, companies can manage operations from anywhere, fostering sustainability through efficient resource use. In this way, businesses can operate more smoothly and connect more authentically with consumers. Fintech solutions such as Qashier enable companies to operate more efficiently while being in tune with the values of zero consumers, fostering a stronger connection with this conscientious demographic.

Conclusion

Zero consumers may represent challenges and opportunities, but they push businesses to innovate and explore new growth avenues. Qashier is equipped to assist SMEs in navigating these changes, offering solutions that ensure businesses are well-prepared to meet the evolving demands of zero consumers. With Qashier’s support, companies can leverage cutting-edge technology and data insights to adapt quickly to the shifting landscape of consumer preferences.

More about Qashier

Qashier offers multiple digital solutions, including QR code table ordering, table management (F&B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.

Qashier promises a seamless setup within 10 minutes, without the need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. If you require assistance, you’ll find 7 days-a-week responsive technical support from your local team.

Try the Qashier app for free on your own Android device! Alternatively, you can speak to us to see how Qashier can meet your business needs. Schedule a meeting with us here, WhatsApp (+60) 12 660 2741, or email [email protected].

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