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How social media and fear of missing out influence Gen Z buying decisions Running Your Business

How social media and fear of missing out influence Gen Z buying decisions

17/04/2024
Gen Z, also known as ‘Zoomers’, were born between 1997 and 2012. Unlike previous generations, they’ve grown up with the internet as an essential part ...
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Commission reward system for staff: How to incentivise success to retain excellence Running Your Business

Commission reward system for staff: How to incentivise success to retain excellence

15/04/2024
The power of a commission-based reward system for staff is more than just a feel-good perk! This reward system is a game-changer for your business, ...
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The psychology behind customer loyalty programs and influencing consumer behaviour Running Your Business

The psychology behind customer loyalty programs and influencing consumer behaviour

12/04/2024
Customer loyalty is the lifeblood of successful businesses. Loyal customers spend more, return repeatedly, and become your best brand ambassadors. But what makes customers stick ...
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A trade show can serve as a platform for SMEs in Singapore offering opportunities to increase brand awareness and visibility. Running Your Business

Essential strategies for SMEs to ace their next trade show in Singapore

01/04/2024
A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in Singapore, offering opportunities to increase brand awareness and visibility. Such ...
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Payments and sustainability: Eco-friendly practices in the fintech industry Running Your Business

Payments and sustainability: Eco-friendly practices in the fintech industry

27/03/2024
As today’s young consumers increasingly prioritise sustainable and eco-friendly products, the trend presents a shift in business strategies, including payments.  According to McKinsey & Company, ...
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How SMEs can meet the demands of the zero consumers Running Your Business

How SMEs can meet the demands of the Zero Consumers

20/03/2024
Our previous blog talked about who “zero consumers” are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the ...
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Zero consumers: Understanding who they are and what they want Running Your Business

Zero Consumers: Understanding who they are and what they want

18/03/2024
As consumer behaviour shifts, new shoppers emerge, challenging businesses to update their strategies to stay competitive. Dubbed “zero consumers” by McKinsey, a global management consulting ...
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blog_FPD_events Running Your Business

How to Make the Most of Event Marketing for Your F&B Business

15/03/2024
In the bustling world of food and beverages, pop-up events and bazaars stand as rich soil where F&B businesses can sow the seeds of brand ...
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blog_FPD_payments Running Your Business

3 Benefits of a Handheld Mobile POS Terminal for SMEs

15/03/2024
In an era where traditional marketing and advertising tactics are facing diminishing returns, small to medium enterprises (SMEs) and home-based entrepreneurs are exploring alternative strategies ...
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