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Essential strategies for SMEs to ace their next trade show in Singapore

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A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in Singapore, offering opportunities to increase brand awareness and visibility. Such events can serve as a marketplace for businesses to showcase their products and services, effectively putting their brand on the radar of a new customer. Amidst the hustle and bustle, …

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Payments and sustainability: Eco-friendly practices in the fintech industry

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As today’s young consumers increasingly prioritise sustainable and eco-friendly products, the trend presents a shift in business strategies, including payments.  According to McKinsey & Company, products with environmental, social, and governance (ESG)-related claims grew by 56% in the past 5 years. The World Economic Forum confirms this trend, coining global “eco-wakening” across demographics. This trend …

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How SMEs can meet the demands of the Zero Consumers

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Our previous blog talked about who “zero consumers” are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the preferences of this new type of modern customer. How can businesses meet the demands of zero consumers? Understanding and catering to zero consumers requires businesses, especially SMEs, to embrace digital …

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Zero Consumers: Understanding who they are and what they want

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As consumer behaviour shifts, new shoppers emerge, challenging businesses to update their strategies to stay competitive. Dubbed “zero consumers” by McKinsey, a global management consulting firm, this group defies traditional shopping patterns with its distinct characteristics. Their emergence is not confined to Asia. It’s a global phenomenon that challenges businesses to rethink their approach. The …

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How to Make the Most of Event Marketing for Your F&B Business

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In the bustling world of food and beverages, pop-up events and bazaars stand as rich soil where F&B businesses can sow the seeds of brand growth and recognition. These dynamic platforms offer more than just a space to sell; they provide a vibrant stage for businesses to connect directly with their audience, making them an …

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3 Benefits of a Handheld Mobile POS Terminal for SMEs

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In an era where traditional marketing and advertising tactics are facing diminishing returns, small to medium enterprises (SMEs) and home-based entrepreneurs are exploring alternative strategies to connect with their target audience. One effective approach that has emerged is event marketing at bazaars and fairs, which offers a direct line to consumers in a vibrant and …

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Harnessing the power of personalised payments for businesses

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On our previous blog, we talked about understanding customer payment preferences and how personalised payments can transform the overall purchase experience of your customers. In this blog, get to understand the benefits and discover how you can leverage personalised payment solutions to empower your business. The advantages of utilising multiple personalised payment methods The digital …

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How personalised payments transform customer experience

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In the pursuit of customer retention, a golden rule is to prioritise your customers’ needs. Are you currently offering personalised payments for your customers to enhance their shopping experience? For instance, Jenny, a young professional, seeks a fitness tracker. She finds one online but faces limited payment options at checkout—credit card or bank transfer only. …

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How the Qashier F&B POS System Eases The Ramadhan Rush

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Ramadhan, a holy month of fasting, community, and reflection, is also a season of delicacies for Muslims. For restaurants in Asia, catering to pre-dawn Suhur meals and post-sunset Iftar dining feasts becomes pivotal. F&B businesses must anticipate this increased demand, adjust operating hours, and tailor their offerings to meet the specific needs of customers who …

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