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Unlock global opportunities with Amex and QashierPay

Here’s an exciting reason for merchants like you to accept American Express (Amex) payments using QashierPay: You and your customers can enjoy all the benefits Amex has to offer with 0% markup with Qashier! This means your business can maximise your earnings while reaping the advantages of accepting payments from this globally revered financial services …

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How social media and fear of missing out influence Gen Z buying decisions

Gen Z, also known as ‘Zoomers’, were born between 1997 and 2012. Unlike previous generations, they’ve grown up with the internet as an essential part of their lives. This has created a generation so dependent on 24/7 digital connectivity that any moments of disconnection trigger feelings of missing out. Their constant connectivity means they are …

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Commission reward system for staff: How to incentivise success to retain excellence

The power of a commission-based reward system for staff is more than just a feel-good perk! This reward system is a game-changer for your business, fostering a strong company culture, raising employee engagement, empowering team collaborations effectively, and creating a safe space for growth. Has your business started a commission-based reward system for staff yet?  …

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The psychology behind customer loyalty programs and influencing consumer behaviour

Customer loyalty is the lifeblood of successful businesses. Loyal customers spend more, return repeatedly, and become your best brand ambassadors. But what makes customers stick around? Beyond product quality and excellent service, clever psychology significantly influences consumer behaviour and encourages repeat visits.   The cost of acquiring new customers highlights the importance of loyalty. Studies suggest …

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Essential strategies for SMEs to ace their next trade show in Singapore

A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in Singapore, offering opportunities to increase brand awareness and visibility. Such events can serve as a marketplace for businesses to showcase their products and services, effectively putting their brand on the radar of a new customer. Amidst the hustle and bustle, …

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Payments and sustainability: Eco-friendly practices in the fintech industry

As today’s young consumers increasingly prioritise sustainable and eco-friendly products, the trend presents a shift in business strategies, including payments.  According to McKinsey & Company, products with environmental, social, and governance (ESG)-related claims grew by 56% in the past 5 years. The World Economic Forum confirms this trend, coining global “eco-wakening” across demographics. This trend …

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How SMEs can meet the demands of the Zero Consumers

Our previous blog talked about who “zero consumers” are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the preferences of this new type of modern customer. How can businesses meet the demands of zero consumers? Understanding and catering to zero consumers requires businesses, especially SMEs, to embrace digital …

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Zero Consumers: Understanding who they are and what they want

As consumer behaviour shifts, new shoppers emerge, challenging businesses to update their strategies to stay competitive. Dubbed “zero consumers” by McKinsey, a global management consulting firm, this group defies traditional shopping patterns with its distinct characteristics. Their emergence is not confined to Asia. It’s a global phenomenon that challenges businesses to rethink their approach. The …

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3 Benefits of a Handheld Mobile POS Terminal for SMEs

In an era where traditional marketing and advertising tactics are facing diminishing returns, small to medium enterprises (SMEs) and home-based entrepreneurs are exploring alternative strategies to connect with their target audience. One effective approach that has emerged is event marketing at bazaars and fairs, which offers a direct line to consumers in a vibrant and …

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