The company revolutionises SME operations, embedding point-of-sale functionalities and payment processing into a seamless, all-in-one business solution. Qashier Sdn Bhd stood out at the Malaysia…
Gen Z, also known as ‘Zoomers’, were born between 1997 and 2012. Unlike previous generations, they’ve grown up with the internet as an essential part of their lives. This has created a generation so dependent on 24/7 digital connectivity that any moments of disconnection trigger feelings of missing out. Their constant connectivity means they are …
How social media and fear of missing out influence Gen Z buying decisions Read More »
The power of a commission-based reward system for staff is more than just a feel-good perk! This reward system is a game-changer for your business, fostering a strong company culture, raising employee engagement, empowering team collaborations effectively, and creating a safe space for growth. Has your business started a commission-based reward system for staff yet? …
Commission reward system for staff: How to incentivise success to retain excellence Read More »
Customer loyalty is the lifeblood of successful businesses. Loyal customers spend more, return repeatedly, and become your best brand ambassadors. But what makes customers stick around? Beyond product quality and excellent service, clever psychology significantly influences consumer behaviour and encourages repeat visits. The cost of acquiring new customers highlights the importance of loyalty. Studies suggest …
The psychology behind customer loyalty programs and influencing consumer behaviour Read More »
A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in Singapore, offering opportunities to increase brand awareness and visibility. Such events can serve as a marketplace for businesses to showcase their products and services, effectively putting their brand on the radar of a new customer. Amidst the hustle and bustle, …
Essential strategies for SMEs to ace their next trade show in Singapore Read More »
As today’s young consumers increasingly prioritise sustainable and eco-friendly products, the trend presents a shift in business strategies, including payments. According to McKinsey & Company, products with environmental, social, and governance (ESG)-related claims grew by 56% in the past 5 years. The World Economic Forum confirms this trend, coining global “eco-wakening” across demographics. This trend …
Payments and sustainability: Eco-friendly practices in the fintech industry Read More »
Our previous blog talked about who “zero consumers” are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the preferences of this new type of modern customer. How can businesses meet the demands of zero consumers? Understanding and catering to zero consumers requires businesses, especially SMEs, to embrace digital …
How SMEs can meet the demands of the Zero Consumers Read More »
As consumer behaviour shifts, new shoppers emerge, challenging businesses to update their strategies to stay competitive. Dubbed “zero consumers” by McKinsey, a global management consulting firm, this group defies traditional shopping patterns with its distinct characteristics. Their emergence is not confined to Asia. It’s a global phenomenon that challenges businesses to rethink their approach. The …
Zero Consumers: Understanding who they are and what they want Read More »
In the bustling world of food and beverages, pop-up events and bazaars stand as rich soil where F&B businesses can sow the seeds of brand growth and recognition. These dynamic platforms offer more than just a space to sell; they provide a vibrant stage for businesses to connect directly with their audience, making them an …
How to Make the Most of Event Marketing for Your F&B Business Read More »
In an era where traditional marketing and advertising tactics are facing diminishing returns, small to medium enterprises (SMEs) and home-based entrepreneurs are exploring alternative strategies to connect with their target audience. One effective approach that has emerged is event marketing at bazaars and fairs, which offers a direct line to consumers in a vibrant and …
3 Benefits of a Handheld Mobile POS Terminal for SMEs Read More »
On our previous blog, we talked about understanding customer payment preferences and how personalised payments can transform the overall purchase experience of your customers. In this blog, get to understand the benefits and discover how you can leverage personalised payment solutions to empower your business. The advantages of utilising multiple personalised payment methods The digital …
Harnessing the power of personalised payments for businesses Read More »
