“Tis the season to be jolly!” Ok, it might be a little early to sound Christmas bells, but whether you celebrate or not, it’s never too early to start planning as a small-medium business. With end-of-year sales coming up, there is plenty of opportunity to tap on the fourth financial quarter of the year (Q4). Why …
Pricing Psychology: Strategy for small-medium businesses Read More »
It’s October, the fourth quarter (Q4) is upon us, and for B2C industries it’s about the time to prepare for the year-end crowds. Time to start thinking about annual budgeting, staffing, and scheduling. Between the school break and Christmas, many businesses in the F&B, retail, beauty, and services sector will see a rise in patronage, …
Study reports that strong communication between leadership and employees is one of the key drivers of active engagement. Another factor is an employee’s recognition of company goals. So how can a business communicate to employees these objectives during the day-to-day grind? One surprising way is through corporate social responsibility (CSR) programs implemented in the workplace. …
5 types of CSR programmes that benefit employees Read More »
Is CSR for your company? The answer is probably yes, but you might not know it. Corporate social responsibility (CSR) is the philosophy of a business that looks beyond its bottom line, and considers its impact on society and the environment. Companies that practice CSR are committed to creating positive results in their communities and …
Is CSR for your company? Here’s 3 reasons why it is. Read More »
Eight seconds is the amount of time an average viewer spends on a video before scrolling past it, a study done by Microsoft Canada discovered. Likewise, Meta has found that remembering an advertisement takes a mere 0.25 seconds of exposure. These numbers are key attributes of the popular social media platform TikTok. By allowing users …
Trending: How short-form video changed social media Read More »
Small businesses are one of the most important stakeholders in our communities. Their familiar presence and strong roots in a neighbourhood mean that any Corporate Social Responsibility (CSR) initiative they adopt can significantly impact the people in the area or anyone who interacts with these businesses. Small businesses can adopt a wide range of CSR …
Wireless headphones, a massage gun, or the latest hype sneakers. Think about what swayed you to make your latest purchase. You might have been targeted by an online ad, aimed astutely from an algorithm pulling information from your browsing habits. Sure, ads do work for businesses, but can also come across as obnoxious, after all, …
Influencer marketing: Why your business needs it Read More »
You may have the best product around, but if nobody hears about it, you won’t be able to grow at a sustainable rate. As a small-medium business, you know how important it is to build your brand. So one of the first things on the agenda is to spread the word of your brand and …
A referral programme is essentially a type of word-of-mouth advertising where your current customers refer others to your business. As long as you value and incentivise your customers, they will continue recommending your business to others and bringing in fresh faces. This free advertising allows you to cast a wider net in your search for …
Benefits of referral programmes for your business Read More »
Online food delivery services are heating up; the stats show that the billion-dollar industry is projected to reach US$207.50bn in 2022. Your food and beverage business might be missing out if you aren’t catering to customers online. Why F&B businesses need to get online: 1. More customers Having an online presence increases your market share, …
Why F&B businesses need to get online: How Qashier can help Read More »