ClickCease

Running Your Business

How social media and fear of missing out influence Gen Z buying decisions

How social media and fear of missing out influence Gen Z buying decisions

Gen Z, also known as ‘Zoomers’, were born between 1997 and 2012. Unlike previous generations, they’ve grown up with the internet as an essential part of their lives. This has created a generation so dependent on 24/7 digital connectivity that any moments of disconnection trigger feelings of missing out. Their constant connectivity means they are …

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Commission reward system for staff: How to incentivize success to retain excellence

Commission reward system for staff: How to incentivize success to retain excellence

The power of a commission-based reward system for staff is more than just a feel-good perk! This reward system is a game-changer for your business, fostering a strong company culture, raising employee engagement, empowering team collaborations effectively, and creating a safe space for growth. Has your business started a commission-based reward system for staff yet?  …

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The psychology behind customer loyalty programs and influencing consumer behavior

The psychology behind customer loyalty programs and influencing consumer behavior

Customer loyalty is the lifeblood of successful businesses. Loyal customers spend more, return repeatedly, and become your best brand ambassadors. But what makes customers stick around? Beyond product quality and excellent service, clever psychology significantly influences consumer behavior and encourages repeat visits.   The cost of acquiring new customers highlights the importance of loyalty. Studies suggest …

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Essential strategies for SMEs to ace their next trade show in the Philippines

A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in the Philippines, offering opportunities to increase brand awareness and visibility. Such events can serve as a marketplace for businesses to showcase their products and services, effectively putting their brand on the radar of a new customer. Amidst the hustle and …

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How financial literacy contributes to sustainability of SMEs in the Philippines

How financial literacy contributes to sustainability of SMEs in the Philippines

If SMEs are likened to seeds ready to grow into successful large businesses, a solid foundation on financial literacy in the Philippines will serve as the nourishing soil that allows them to grow and flourish. Poor financial management makes SMEs less attractive to investors and may hinder their ability to secure funding for growth. Many …

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How SMEs can meet the demands of the zero consumers

How SMEs can meet the demands of the zero consumers

Our previous blog talked about who zero consumers are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the preferences of this new type of modern customer. How can businesses meet the demands of zero consumers? Understanding and catering to zero consumers requires businesses, especially SMEs, to embrace digital …

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Zero consumers: Understanding who they are and what they want

Zero consumers: Understanding who they are and what they want

As consumer behavior shifts, new shoppers emerge, challenging businesses to update their strategies to stay competitive. Dubbed “zero consumers” by McKinsey, a global management consulting firm, this group defies traditional shopping patterns with its distinct characteristics. Their emergence is not confined to Asia. It’s a global phenomenon that challenges businesses to rethink their approach. The …

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Harnessing the power of personalized payments for businesses

In our previous blog, we talked about understanding customer payment preferences and how personalized payments can transform the overall purchase experience of your customers. In this blog, get to understand the benefits and discover how you can leverage personalized payment solutions to empower your business. The advantages of utilizing multiple personalized payment methods The digital …

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How personalized payments transform customer experience

In the pursuit of customer retention, a golden rule is to prioritize your customers’ needs. Are you currently offering personalized payments for your customers to enhance their shopping experience? For instance, Jenny, a young professional, seeks a fitness tracker. She finds one online but faces limited payment options at checkout—credit card or bank transfer only. …

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Bridging the gap: Strategies for Filipino SMEs to embrace cash and cashless payments

Embracing cashless payment methods is no longer an option; it’s essential for staying competitive. To thrive in this shifting economic landscape, Filipino SMEs need to adapt. By bridging the gap between cash and cashless payments, businesses can explore new growth opportunities. Here are three strategies Filipino SMEs can employ to effectively do so: Know your …

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