Online food delivery services are heating up; the stats show that the billion-dollar industry is projected to reach US$207.50bn in 2022. Your food and beverage business might be missing out if you aren’t catering to customers online.
Why F&B businesses need to get online:
1. More customers
Having an online presence increases your market share, making your business visible to customers who order food online.
The top Southeast Asian choice surveyed by Euromonitor is Grabfood, with a 49% market share. The household brand notes that many new customers during the pandemic ordered via Grab to avoid dining out. Many also order for family and friends, taking advantage of exclusive promotions for online delivery.
Its closest competitor, Foodpanda, with 21% of the market share, also reported that users are aged between 18 to 45. This demographic are engaged and involved on Facebook, and familiar with mobile applications. Additionally, they have huge purchasing power and preference for online delivery services. Therefore, from putting your business online you’re targeting a huge market segment willing to spend money on your product.
The trend continues. Surveys show that 87% of Southeast Asian customers expect their usage to remain the same or increase even as COVID-19 restrictions ease. The convenience of food delivery was the number one reason for continued and increased usage post-pandemic.
At the same time, the same statistics also showed that variety was a huge factor in ordering food online. The strong demand for food delivery services shows that customers are still hungry for online food delivery.
So think about it: some of these audiences may not yet have interacted with your brand until you start selling online.
2. More customer satisfaction
If you have a brick-and-mortar store that often sees all seats filled, online delivery services will allow your customers to purchase online and have it delivered instead.
Even better, you can also offer them for an in-store pick up, often at discounted delivery rates. This digital payment method allows customers to pre-order online before collecting on their way home.
Another way is to provide options, by differentiating your menu with off-peak timings or more promotions. Your online customers have more time to go through your entire menu before making a decision.
If you make it attractive to order a drink, dessert or appetiser along with the main dish, these consumers will likely add more items to their cart. Incentives like discounts for off-peak rates or free delivery over a specific order amount can also do the trick.
Moreover, leveraging of food delivery services also gives you more room to experiment. It’s simple and risk-free to introduce new menu items, special deals and limited offers to your online offering. All of these strategies will help to increase customer satisfaction.
3. More profits
As the pandemic measures ease and dining out resumes, eating out will continue to be an attractive option. After all, dining is an experience in itself – special occasions, dates, and parties are some reasons why people dine out. So you have to juggle your brick-and-mortar store orders with online transactions.
If you hire more staff to manage the online ordering system, it can increase your cost instead.
If you are already on GrabFood or FoodPanda, you might be familiar with the online ordering system, as with both terminals you must accept, manage, and print orders to pass to the kitchen. With any changes in the online menu, you’ll have to enter the details manually on the respective GrabFood or FoodPanda merchant portal.
For larger establishments where your kitchen is far from your smart POS system, you might keep the GrabFood or FoodPanda terminal in the kitchen for kitchen staff to handle. Your staff then would have to manually input the details of the sale into your POS system for a clean end-of-day sales report. All this busy work may mean that your team is multitasking endlessly. The chances of making mistakes increase when people are tired. Instead of helping, you might hurt your revenue.
The solution is to streamline your delivery services by integrating your delivery channels into your smart POS. That way, you don’t need to hire additional staff to handle incoming online orders since the entire flow is automated.
Qashier Smart POS Solutions
With the above information, it should allow you to give your customers a convenient, quick and personalised way of experiencing tasty food without sacrificing their time. In turn, they will keep coming back for more.
Qashier offers multiple digital solutions, including QR code table ordering, table management (F&B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.
Qashier promises a seamless setup within 10 minutes, without any need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. You’ll find 7-days-a-week responsive technical support from the local team if you require assistance.
Qashier is also affordable, with prices starting from as low as PHP65/day, and this includes hardware, software, setup, training and 7-days-a-week local support. Speak to us to see if Qashier’s Smart POS can meet your business needs. Schedule a meeting with us here, contact us at +63 927 087 2441 (Viber) or email at [email protected].