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Spotlight Free Microsite: The Stage For Your Brand To Shine

Spotlight Free Microsite: The Stage for Your Brand to Shine

Is your SME business struggling to gain visibility in the crowded online space? Would you like to cut through some online noise with just one click? Get to know our latest product, Qashier Spotlight: a free microsite builder for businesses!

Spotlight is a simple tool for showcasing your SME links, products, or services. Here, you can also highlight special promotions or grab customer attention with your brand story.

In this blog post, see how the Spotlight can help your business step out of the shadows. In addition, we will guide you on how to take center stage for your business.

What is Spotlight?

Qashier Spotlight presents your SME business with a mini website (microsite) with just a few clicks for creation. It is your one-stop, one-link, and one-click online page, where customers can easily search for your:

  • Business social media pages (TikTok, Instagram, Facebook, and YouTube).
  • Online store contacts (WhatsApp, Viber, and Line).
  • Other important landing pages (e-commerce website, product lists, and menu).

In addition, Spotlight is easy to customize:

  • Use your own brand’s colors and logo.
  • Add any business links you want to include.
  • Include your operating hours and physical location address.

Why Your Business Needs a Free Microsite

Have you ever heard of starting small and going mighty? Some SME merchants may be cautious about taking risks and avoid expensive, time-consuming website builders.

If you’re wondering if your business needs a microsite, here’s something to compare it with. Think of your salesperson at your physical store. The salesperson’s goal includes greeting customers, answering their questions, and convincing visitors to purchase products or services instantly.

In contrast, a microsite is like a friendly business introduction. The aim is to let potential customers get to know your brand, see what you offer, and build a positive impression. These new visitors might not be ready yet to purchase immediately. But further down the road, these visitors are more likely to remember your business and eventually may become paying customers.

Moreover, the Qashier Spotlight microsite is your FREE creative brand stage to:

  • Test the Waters

Are you planning to launch a new product or service soon? You can use the Spotlight microsite to gauge interest and traction first. Explore how it works and see how a microsite can be helpful to grow your business.

  • Spread the Words

Have an upcoming special offer? A new marketing campaign? Or a unique message that you want to shout about? The Spotlight microsite lets you link to a targeted landing page to grab your visitor’s attention.

  • Think Outside the Box

Do you like trying something different and fun to connect with your visitors or audiences? This microsite format enables you to experiment with links and create unique customer journeys that add value for your visitors.

Quick Guide to Creating Your Own Qashier Spotlight Free Microsite

 

To create your Spotlight, watch the video tutorial above or check the FAQs here. Alternatively, follow the written steps below:

Step 1: Log in to your QashierHQ account.
  • Click on ‘Spotlight’ at the left side of the dashboard (located below My Plan & Add Ons)
Step 2: Start building your free microsite.
  • Click on the ‘Create Yours Now’ button.
  • Input your unique Spotlight URL (web address). Use your business/brand name to help visitors find you easily.
Step 3: Add your business information to the ‘Top Section’.
  • Upload your business/brand logo.
  • Enter the full business/brand name.
  • Put in a short description of your business.
Step 4: Add buttons and links in the ‘Middle Section’.

Focus on what you want to promote or showcase here with buttons. Use short and sharp action words. You can add up to a maximum of 15 buttons.

  • Name button 1.
  • Select ‘open a link’ to redirect to another landing page OR ‘show text’.
  • Input the link/URL for redirecting.

Repeat the same process for the other buttons, or add more buttons manually.

Step 5: Showcase your social media accounts at the ‘Bottom Section’.
  • Enter all the specific URLs for each social media page and messaging app of your business.
  • Under the footer, enter business operation hours or a physical location address.
Step 6: Personalize the ‘Branding and Styles Section’.
  • Choose your preferred button styles (filled or outlined).
  • Get all of your brand colors ready. Copy and paste the HEX code into respective areas – button, button text, background, and background text color.
  • Finally, upload a background image.

Once you are happy with the overall aesthetic of your web page design, hit the ‘Publish’ button and make your free microsite go live!

Bonus Tips for Merchants

Promote your Spotlight microsite and use it as your business’s first touchpoint to drive traffic to your business.

  • Share the URL link on all your social media channels.
  • Add it to your email signature.
  • Include it in any digital marketing materials and drive traffic to your business.

In addition, use Spotlight analytics to track the performance of your microsite. All merchants can monitor:

  • Views: the number of times customers view your Spotlight page.
  • Clicks: the total number of clicks on buttons or social links on your page.
  • Click-Through Rate (CTR): the number of clicks divided by the number of views and multiplied by 100.

These metrics provide insights into how visitors interact with your Spotlight microsite, enabling you to make improvements and boost engagement.

merchant at treats explorer

 


Mark Your Calendars! Treats Explorer is Coming Soon!

Treats Explorer is a new feature set to launch within the Treats web app. Some of the amazing key features include:

Map Integration

The interactive map in the Treats app lets customers explore different shops and stores in the Treats network.

Points Collection

Customers can earn Treats points at various locations. Earn and use points at specific shops, treating yourself at the shop you discovered.

Merchant Discovery

Treats Explorer helps customers find and connect with new merchants, increasing store visits and attracting new customers.

Shop Information

Customers who click on a pin on the map receive detailed information about each shop. This includes its location, hours, and special offers. Brands/businesses can link their own site or their Spotlight microsite for information and online shopping.

 

Look out for Treats Explorer coming soon, so customers can discover and get a feel of your business before visiting. And revolutionize the way you and your customers experience the Treats loyalty program with Qashier Spotlight and Treats Explorer!

Join us now! Every Qashier paid plan includes Spotlight at ZERO cost!

More about Qashier

Qashier offers multiple digital solutions, including QR code table ordering, table management (F&B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and track payments, in an all-in-one device.

Qashier promises a seamless setup within 10 minutes, without the need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. If you require assistance, you’ll find 7 days-a-week responsive technical support from your local team.

Try the Qashier app for free on your own Android device! Speak to us to see if Qashier’s Smart POS can meet your business needs. Schedule a meeting with us here, or contact us at +63 917 QASHIER (7274437) (Whatsapp and Viber) or email at [email protected]

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