Small businesses are one of the most important stakeholders in our communities. Their familiar presence and strong roots in a neighbourhood mean that any Corporate Social Responsibility (CSR) initiative they adopt can significantly impact the people in the area or anyone who interacts with these businesses. Small businesses can adopt a wide range of CSR …
Wireless headphones, a massage gun, or the latest hype sneakers. Think about what swayed you to make your latest purchase. You might have been targeted by an online ad, aimed astutely from an algorithm pulling information from your browsing habits. Sure, ads do work for businesses, but can also come across as obnoxious, after all, …
Influencer marketing: Why your business needs it Read More »
You may have the best product around, but if nobody hears about it, you won’t be able to grow at a sustainable rate. As a small-medium business, you know how important it is to build your brand. So one of the first things on the agenda is to spread the word of your brand and …
A referral programme is essentially a type of word-of-mouth advertising where your current customers refer others to your business. As long as you value and incentivise your customers, they will continue recommending your business to others and bringing in fresh faces. This free advertising allows you to cast a wider net in your search for …
Benefits of referral programmes for your business Read More »
Online food delivery services are heating up; the stats show that the billion-dollar industry is projected to reach US$207.50bn in 2022. Your food and beverage business might be missing out if you aren’t catering to customers online. Why F&B businesses need to get online: 1. More customers Having an online presence increases your market share, …
Why F&B businesses need to get online: How Qashier can help Read More »
This may be a bold statement, but cash has almost become obsolete. Almost. So it’s about time businesses equip themselves for the inevitable prevalent digital economy. If you’re dancing it up at an outdoor festival, out shopping for new clothes, or even having a cup of coffee at the corner shop, you might not be …
The Buy Now, Pay Later (BNPL) trend is steadily growing in popularity, specifically in Southeast Asia. By the end of 2021, the market forecast is that BPNL will have an estimated 340 million users, set to increase to 1.5 million by 2026. This is a heads up for businesses looking to market to Gen-Zs and …
Gen-Zs, Millennials and the rise of BNPL services Read More »
One of the best things about having a home-based business is definitely the flexibility. Running the operations how you want it, when you want it. Apart from the creative freedom it gives you, you also do not have to worry about paying costly rent. Low operating costs, and the more personal connections formed with your …
SaaS, or Software as a Service, is a term you might have seen if you are a business owner looking for digital services to maximise your business capacity. This article briefly outlines how SaaS solutions can benefit your business. What is SaaS? As the term suggests, SaaS refers to a software service delivery model. Clients …
What is SaaS? Quick guide to Software as a Service Read More »
“Say what you mean, and mean what you say.” While this statement is an often-quoted maxim for honest communication, human behaviour is often less straightforward. In reality, communication is nuanced, veiled, and usually conveys meaning through the things we don’t say, as much as the words we speak. When it comes to customer psychology, you’re …
Consumer psychology 4: What customers really mean Read More »