3 Benefits of a Handheld Mobile POS Terminal for SMEs

In an era where traditional marketing and advertising tactics are facing diminishing returns, small to medium enterprises (SMEs) and home-based entrepreneurs are exploring alternative strategies to connect with their target audience. One effective approach that has emerged is event marketing at bazaars and fairs, which offers a direct line to consumers in a vibrant and interactive setting. However, the lack of a proper point-of-sale (POS) system with the right software can hamper the ability of SMEs to fully capitalise on these opportunities.

The advent of mobile POS systems, like the QashierXS, presents a solution to these payment challenges, enabling businesses to maximise their presence at such events. Let’s delve into how a handheld mobile POS terminal can transform the event marketing experience for SMEs.

1. Go-anywhere Portability

The portability of devices like the QashierXS handheld POS terminal significantly enhances customer service by streamlining the payment process. This agility not only increases customer turnover by reducing wait times but also enables SMEs to operate effectively with leaner teams.

Moreover, the compact nature of handheld terminals alleviates the need for additional rental space for bulky POS setups, cutting down potential expenses. Beyond the event, Qashier’s smart POS systems also come with robust reporting features. Allowing businesses to analyse metrics such as sales, leads, and revenue post-event, is key to judging performance and making informed decisions in the future.

Key benefits include:

• Enhanced Customer Service: Quick and efficient payments improve the overall customer experience.

• Increased Turnover: Faster processing times mean serving more customers in less time.

• Lean Operations: Enables businesses to manage with smaller teams without compromising on service.

• Cost Savings: Eliminates the need for renting extra space for traditional POS systems.

• Invaluable Insights: Offers detailed post-event reports for strategy refinement and to boost omnichannel marketing efforts.

2. Ability to Accept Multiple Payment Methods

Using a mobile POS terminal like QashierXS gives SMEs to ability to accept a variety of payment methods on one device without having to buy and manage multiple systems.

This flexibility is crucial in today’s market, where consumers expect the convenience of paying via their preferred method, whether it’s cash, card, or digital wallets. By accommodating a wider array of payment options, SMEs can attract a broader customer base.

Key benefits include:

• Wider Customer Reach: Cater to more customers by accepting various payment methods.

• Expedited Transactions: Speed up the payment process, allowing for a smoother customer flow.

3. Enhanced Customer Engagement and Loyalty

All Qashier POS systems not only streamline payment processes but open up new avenues for enhancing customer engagement and building loyalty in your omnichannel marketing efforts. These can be done with robust features for personalised customer management, managing loyalty programmes, feedback collection, and more.

Key benefits include:

• Strengthened Customer Relationships: By engaging customers in meaningful ways and offering personalised experiences, businesses can build stronger connections.

• Increased Repeat Business: Loyalty programmes and personalised offers incentivise customers to return, driving repeat business and enhancing customer lifetime value.

• Valuable Customer Insights: Immediate feedback collection helps businesses quickly adapt and refine their offerings to meet customer needs.

Take Your Business Anywhere with the QashierXS

Qashier POS systems enable SMEs and home-based businesses to fully harness the power of event marketing, transforming every interaction into an opportunity for growth. With mobile, handheld POS terminals like the QashierXS, businesses can effortlessly manage diverse payment methods, ensure smooth operation, and even build up their customer database even in the busiest of settings.

By adopting QashierXS, small businesses get more than just a POS system for start-ups, they’re investing in a strategy that elevates their brand presence at every event. For businesses seeking cost-effective solutions, Qashier offers credit card machine rental for events, so you can still take advantage of all the event marketing benefits without the upfront cost

Ready to transform your approach to event marketing? Sign up for QashierXS today and step into a world of endless possibilities for your business.

More about Qashier

Qashier offers multiple digital solutions, including QR code table ordering, table management (F&B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.

Qashier promises a seamless setup within 10 minutes, without the need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. If you require assistance, you’ll find 7 days-a-week responsive technical support from your local team.

Try the Qashier app for free on your own Android device! Alternatively, you can speak to us to see how Qashier can meet your business needs. Schedule a meeting with us here, call us at (+65) 3165 0155, WhatsApp (+65) 8887 7687, or email [email protected].