“Say what you mean, and mean what you say.” While this statement is an often-quoted maxim for honest communication, human behaviour is often less straightforward. In reality, communication is nuanced, veiled, and usually conveys meaning through the things we don’t say, as much as the words we speak. When it comes to customer psychology, you’re …
Consumer psychology 4: What customers really mean Read More »
While only a few of us will ever set out to be business owners, and even fewer of us will own a physical store, almost all of us know the feeling of being drawn into a store. In an instant, that store made an impression on you. What pulled you into the store in the …
Consumer psychology 3: Design impactful retail experiences Read More »
A quick how-to guide on how to choose the right colour and font for your brand strategy. Picture in your mind, evergreen brands such as Walt Disney or Tiger Balm. What do you associate with these companies? Don’t these brands evoke such strong feelings, and even without aggressive marketing customers still remember them! You must …
When you’re out for some much needed retail therapy, have you ever caught yourself bopping to the beat, or singing along to music pumping through the in-store sound system? What if we told you that the music they play in stores actually affects the way you shop. Whenever we talk about attracting and retaining customers, …
Consumer psychology 1: How Music Increases Your Sales Read More »
In this age of online shopping, good product photography can do most of the heavy lifting in convincing customers to make a purchase. Shine a light on your products, literally and figuratively, and it might equate to more sales for your business. In a previous article, we talked about why food photography helps F&B establishments, …
Food delivery platforms such as GrabFood allow orders to be placed conveniently by customers from the comfort of their homes. By being on online ordering platforms, your food and beverage (F&B) business can tap on additional revenue streams, and net you increased sales on top of walk-in customers. While GrabFood delivery offers plenty more opportunities …
GrabFood x Qashier official integration saves time and money Read More »
The easiest way to stand out from the crowd in this modern world is to go “viral” on the internet. The interconnectedness of social media networks is what makes this possible, and it can be a very important tool you can leverage on for your business. Gone are the days where you needed to print …
Which social media platform is best for your business? Read More »
A moment of inspiration hits you while you’re at a dinner date with friends. You’ve got an excellent idea for a business that may be the best thing since sliced bread. You frantically scribble the plan on a piece of napkin, rushing to jot down every thought before it escapes you. The three trusted friends …
Pitch-perfect: 3 things start-ups should include in an investor pitch Read More »
As a young startup, the business needs to be put in the line of sight of your target customers. While location is everything for a brick and mortar store, online is all about being on top of the search engine algorithm. Perhaps unsurprisingly, a survey showed that 25% of internet users click the first link …
3 simple SEO practices to get your startup noticed Read More »
Like any other business, it’s crucial for bakeries to continuously engage customers with new and exciting items to keep them coming back for more. A smart point of sale (POS) solution will not only help manage your inventory, but offer valuable data which can help you focus on what sells best, and what items you …
Bake it till you make it: Why bakeries need a smart POS system Read More »