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Consumer psychology 4: What customers really mean

“Say what you mean, and mean what you say.” While this statement is an often-quoted maxim for honest communication, human behaviour is often less straightforward. In reality, communication is nuanced, veiled, and usually conveys meaning through the things we don’t say, as much as the words we speak. When it comes to customer psychology, you’re …

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Culinary Masters meet masters of cashless payment

One of the standout highlights of GastroBeats 2022 is Culinary Masters. Guests to the Culinary Masters area will be brought on an out-of-the-world gastronomical journey by acclaimed celebrity chef Sarah Todd, of Masterchef Australia fame, in collaboration with the show’s judge George Calombaris, along with Masterchef Singapore S1 runner-up Genevieve Lee, and season 2 winner …

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GrabFood x Qashier official integration saves time and money

Food delivery platforms such as GrabFood allow orders to be placed conveniently by customers from the comfort of their homes. By being on online ordering platforms, your food and beverage (F&B) business can tap on additional revenue streams, and net you increased sales on top of walk-in customers. While GrabFood delivery offers plenty more opportunities …

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Pitch-perfect: 3 things start-ups should include in an investor pitch

A moment of inspiration hits you while you’re at a dinner date with friends. You’ve got an excellent idea for a business that may be the best thing since sliced bread. You frantically scribble the plan on a piece of napkin, rushing to jot down every thought before it escapes you. The three trusted friends …

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