Running Your Business

Why Your Salon’s Booking System and Loyalty Program Should Be on the Same Platform

Introduction Most salon owners in the Philippines who manage their bookings separately from their loyalty program don’t realize the problem until they stop to think carefully about it. Their booking tool holds one set of client data. Their loyalty app holds another. Their marketing platform holds a third. Every week, clients exist across all three …

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How to create an effective e-commerce customer engagement strategy

How to create an effective e-commerce customer engagement strategy

Getting your feet wetter in the e-commerce landscape? Get ready to propel sales growth with a strong customer engagement strategy! These days, managing an e-commerce business is a heavily demanding task. Selecting the best e-commerce platform to host your products and services while adopting modern payment methods is only a starting point. A recent report …

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Exploring hidden costs associated with bad historical sales data

Exploring hidden costs associated with bad historical sales data

Historical sales data is crucial for businesses, providing valuable insights into customer behavior, market trends, and operational efficiency.  Utilizing this data effectively enables informed decision-making that directly impacts profitability. However, bad sales data can lead to hidden costs. These include missed opportunities, inventory mismanagement, ineffective marketing campaigns, and misguided strategic planning. What are the types …

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Table management techniques for restaurant peak hours

Table management techniques for restaurant peak hours

Peak hours in restaurants are a whirlwind of activity that can make or break a dining establishment’s success. From the moment guests walk through the door, the pressure is on to manage tables efficiently, deliver orders promptly, and maintain a top-notch customer experience in your peak-hours restaurant operations. Any hiccups during these crucial periods can …

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How social media and fear of missing out influence Gen Z buying decisions

How social media and fear of missing out influence Gen Z buying decisions

Gen Z, also known as ‘Zoomers’, were born between 1997 and 2012. Unlike previous generations, they’ve grown up with the internet as an essential part of their lives. This has created a generation so dependent on 24/7 digital connectivity that any moments of disconnection trigger feelings of missing out. Their constant connectivity means they are …

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Commission reward system for staff: How to incentivize success to retain excellence

Commission reward system for staff: How to incentivize success to retain excellence

The power of a commission-based reward system for staff is more than just a feel-good perk! This reward system is a game-changer for your business, fostering a strong company culture, raising employee engagement, empowering team collaborations effectively, and creating a safe space for growth. Has your business started a commission-based reward system for staff yet?  …

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The psychology behind customer loyalty programs and influencing consumer behavior

The psychology behind customer loyalty programs and influencing consumer behavior

Customer loyalty is the lifeblood of successful businesses. Loyal customers spend more, return repeatedly, and become your best brand ambassadors. But what makes customers stick around? Beyond product quality and excellent service, clever psychology significantly influences consumer behavior and encourages repeat visits.   The cost of acquiring new customers highlights the importance of loyalty. Studies suggest …

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Essential strategies for SMEs to ace their next trade show in the Philippines

A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in the Philippines, offering opportunities to increase brand awareness and visibility. Such events can serve as a marketplace for businesses to showcase their products and services, effectively putting their brand on the radar of a new customer. Amidst the hustle and …

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