Knowing your coffee order before you say it; tucking in handwritten thank you notes into your orders – these are the small gestures that micro, small, and medium enterprises (MSMEs) do that keep customers returning. And no doubt, it is these personalised gestures of appreciation that retain customers.
Building a customer fanbase this way allows small businesses a competitive advantage against larger businesses that may find it hard to replicate the personal touch.
However, it is often not enough to depend on the ‘human touch’ to keep customers returning, especially in a competitive market. Customers also do want to feel rewarded and incentivised. One thing small businesses can do is invest in a smart POS solution that streamlines both payments and customer relationship management (CRM).
The Qashier app, with an integrated POS and payment solution, doesn’t just make payment acceptance seamless. It can also help to create promotions, reward store credit, and keep track of members’ transaction history. Without the need for expensive hardware cost upfront, the Qashier app may be more cost-effective for most start-ups, home-based businesses, and other small businesses.
We’ve put all our CRM tools in one handy mobile app so that you can easily manage all promotions right on your own smartphone or tablet. Let’s take a look at how the Qashier app can help create promotions and build your loyal fanbase.
1. Grow your loyal customer base with festive discounts
Is there a better way to get your customers hyped up during a festive season than to offer discounts on bundled items? Promotions displayed on attractive design collateral will bring out much cheer and excitement, and lead to customers purchasing more.
Bundled offers are great ways to encourage customers to buy more, especially near festive seasons where they might consider gifting. As these deals are exclusive for this particular season, customers are more inclined to have a sense of urgency to purchase more, letting them get more bang for their buck.
The Qashier app allows you to create these promotions easily. All you need to do is to communicate the mechanic for a promotion. For example, buying 2x items to get 15% off. This discount is automatically applied when customers are ready to pay. See how you can create attractive pricing strategies to grow your customer fanbase.
2. Attract your customers with “time-sensitive” discounts
Say you run an F&B kiosk selling tacos and realise business slows down between 4 to 6 pm. One way to boost sales is to offer customers a discount during these hours or even a special discount on a specific day (Taco Tuesdays, anyone?).
This can be easily set with the Discount Management feature in Qashier app where you can create a promotional discount that can be in effect on a specific date and time.
3. Set promotions for a customer group
Noticed that the majority of your customers patronising your bubble tea store are students? You can create a student discount exclusive for them. This is a good way to entice this group of loyal customers to feel appreciated and subsequently encourage them to keep returning.
Happy customers are the best marketers for any business! Moreover with your attractive promotions, they will likely share their positive experiences with their friends and family, thus increasing your business’s visibility and attracting more foot traffic. This social proof strategy via word-of-mouth marketing is particularly effective for small businesses, as it almost incurs no cost.
4. Loyalty points, membership packages and store credits
We know how important it is to make your customers feel special, and small businesses often strategise how best to offer the best deals. In some cases, you might notice your favourite stores tend to offer physical vouchers.
Instead of doing that, now you can digitalise these promotions and reward your most loyal customers for supporting your business.
Membership packages and loyalty programs often provide customers with exclusive deals and promotions that differentiate them from non-members. In turn, this creates a sense of exclusivity that keeps them returning.
The Qashier app makes it easy to award loyalty points based on the amount they spend. The more points customers rack up, the more discounts they get. You can also create membership packages and set expiry dates for them. Once your customer has decided on a package, you can register them on your Qashier app. Voila! When they come back to your store, they are entitled to the privileges on their membership package. See our tips on how to create a loyalty program that works!
Better for you, as you can also receive payments using Qashier app itself, this exclusive price will be automatically applied when they check out.
In other scenarios regarding the service industry (nail salons, spas, etc.) it’s also a good idea to create credit packages. Customers can pay a pre-determined amount and then redeem their credit as they go along. This ensures your business stays cash positive while almost guaranteeing return patronage.
In addition to having them registered in your Qashier app, you’ll be able to track all their purchase history at your store. With other information like their contact details, you can add them to your mailing list to clue them in on future promotions or reward them with birthday offers – all of these will make your customers feel truly special!
Start building a loyal fanbase with Qashier app
A loyal customer base is vital for any business to maintain a consistent revenue stream. After all, these are the satisfied customers who are returning to your shop or business as they have already established trust in your product.
Be the talk of the town and start differentiating your business from other players with the Qashier app. Skip the hassle of getting separate CRM software from your POS system. The ease and convenience are all within your own smart device where both customer relationship and discount management features are accessible in a single mobile app.
Want to get more tips about using the Qashier app? We have published some topics that you can explore and learn how you can grow with Qashier:
More about Qashier
Qashier offers multiple digital solutions, including QR code table ordering, table management (F&B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.
Qashier promises a seamless setup without any need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. In addition, you’ll find 7 days-a-week responsive technical support from the local team if you require assistance.
One Qashier POS solution comes with integrated payment processing. With just one terminal, you’ll be able to accept an array of payment types, from major credit cards, e-wallets and EFTPOS. Speak to us to see how Qashier Smart POS can meet your business needs. Schedule a meeting with us here, or reach out via email [email protected].