What is “digitalisation”? Digitalisation refers to the use of digital technologies to change a business model, and provide new revenue and value. This goes beyond simply having an online presence or deploying digital tools. Instead, it is a holistic transformation of operations, and can create new opportunities for the business.
Most consumers still enjoy shopping offline when it comes to retail. The shopping experience, touch and feel of the materials can’t be fully replaced. Yet, there’s no beating the seamless and fuss-free experience than shopping from the comfort of your home. Digitalising your retail business means having digital touch points in place to ensure easy transactions.
At your store, you also stand to benefit from digitalising your retail business. Using a smart point-of-sale (POS) system and other tools can grant you unprecedented access to customer data. It can also help ease the administrative backend processes needed to run the store.
Many have already hopped onto the digitalisation trend, which is here to stay. Digitalisation opens opportunities for businesses to create an omni-channel customer experience, conduct hyper-personalised marketing campaigns, and others.
Learn how you can increase customer satisfaction, improve business decisions and save time with a smart POS system.
What is a smart POS system?
A point-of-sale (POS) system is a cash register that enables businesses to ring up transactions. POS systems have evolved over the years. A smart POS system now enables many more functions. It runs on cloud solutions, granting real-time access to data anytime, anywhere, on desktop or mobile devices. This allows smart POS systems to work as a mini hub in retail business operations.
Benefits of a smart POS solution for retail businesses
- Streamline omni-channel operations through cloud-based tools
Keep track of your stocks easily to avoid disappointing your customers. Smart POS systems such as Qashier allow easy inventory management which integrates data from your physical stores and e-commerce platforms. You can also set alerts to get notified whenever stocks are running low. This reduces the need to manually monitor inventory, and gives you enough advanced notice to replenish stocks ahead of time. Is one type of clothing selling better or worse? Qashier comes with data analytics which will help inform inventory and other business decisions.
- Future-proof with e-wallet integration
If you’re planning on scaling online or already have an e-commerce platform, you’ll want everything to be seamlessly integrated across channels. This includes payment methods. Qashier is a future-proof smart POS system that integrates e-wallet payment methods such as Shopify Payments and WooCommerce. This allows savvy customers to use these payment methods for rewards or convenience. With online penetration at 19% in 2019 (and potentially much higher after the COVID-19 pandemic hit), retailers can benefit from having a smart POS system that allows this option.
- Better customer relations and personalisation
Smart POS systems such as Qashier go beyond being a cash register. Qashier is also able to record customer data such as transaction history. This allows your retail business to easily target them in more personalised marketing promotions and campaigns. For instance, your retail business may choose to target low spenders with discounts to increase their purchase quantity. You can also manage store credit and loyalty programmes more easily. Such personalised programmes will keep customers coming back for more.
- Impress customers with a visual display
Every touchpoint is an opportunity to make an impression on your customers. This includes the point of sale or checkout. QashierXL consists of two touchscreens – a large touchscreen for staff, and a smaller one for customers. This means that customers can easily confirm their order and make payment through the device, while the cashier navigates the system on their end. The large yet sleek form factor of QashierXL is sure to impress customers on their way out of the store too.
- Efficient appointment and room management
If you’re running a beauty parlour or similar business, you’ll find that Qashier comes in handy for room management. Book appointments, assign rooms, and track treatment durations easily all in one platform. This smart POS system helps to reduce time spent on administration so your employees can focus on what truly matters – engaging and serving customers.
- Manage employees with ease
Some retailers offer employees commissions to encourage active selling in store. Since this relates to the employees’ incomes, it can be a sensitive topic and needs to be handled fairly and carefully. Smart POS systems eliminate errors in calculations by allowing employees to key in their ID when checking out a customer. Using a smart POS solution like Qashier can enable the manager to easily monitor and manage sales commissions. There are also other functions, such as employee clocking in and out, which can be tracked using the system.
Qashier is an all-in-one smart POS that offers the full suite of features listed above and more. Get access to an all-in package from just PHP65/day and this includes hardware, software, setup, training and 7-days-a-week local support.
Designed to be sleek, compact and portable, Qashier offers a range of products to fit any business need. It is also future-proof, with its integration to cashless payment methods and e-commerce platforms.
Last but not least, Qashier is super easy to use, with its plug-and-play setup and 7-days-a-week local customer support if you ever need it.
The retail industry is rapidly evolving. Staying at the forefront of the latest technologies can open a range of opportunities for your business and help you stay competitive.
Create a seamless customer experience by working with an agile and all-in-one smart POS partner like Qashier. Schedule a meeting with Qashier now to find out how our solutions can be customised to your needs.