Taukehs, Lao Pans, and bosses! Have you prepared your business New Year resolutions for a noteworthy transformation in 2024?
This year’s Chinese New Year celebrates the year of the Wood Dragon, which symbolises growth, success, and the early stages of development. Wood reflects humanity’s desire to strive, expand, and flourish. Hence, 2024 will be a year that signifies well-being, power, and auspicious fortune.
As we step into an exciting era full of potential, it is time to relook and re-strategise your business journey. Setting business New Year resolutions is a good start – it reflects on your business achievements and evaluates where you can fine-tune them.
Whether this includes adapting to new technologies, nurturing your staff or collaborating with others, these business resolutions are the recipe for success. How many of these are already on your list?
1. Level Up Business Online Visibility
In the digital age, having a strong online presence is a must. To achieve this, consider creating new content marketing ideas, or revisiting your existing content to repurpose them. By constantly keeping your social media platforms updated with the latest trends, you stay engaged with customers and draw new audiences.
Your business can be discoverable online too! A recent example from Malaysia is the “RM10 Korean food” feature trending on TikTok and Instagram. In just over two weeks, this feature has generated over 200,000 likes and thousands of comments, shares, and saves!
2. Adopt and Embrace Technologies
Embracing technology is important for SME business owners to stay ahead in today’s competitive landscape. These tools not only help streamline internal processes, but they unlock opportunities to create potential loyal customers.
Qashier offers you POS solutions that check these boxes. From creating customer loyalty profiles, sales tracking, syncing online orders, and streamlining inventory management, QashierPOS does them all. Being tech-savvy with these features allows your business to meet evolving customer needs effectively.
With operations simplified, you free up valuable time and resources that allow you to focus on core operations and growth.
3. Optimise Customer-Centric Approach
Keep your customers in mind whilst making your 2024 business New Year resolutions!
A happy customer is not just a returning customer. They are influential supporters of your business too! Start by paying close attention to their feedback, where you can grasp their needs to provide outstanding customer service.
Here are some handy suggestions to build customer loyalty and satisfaction based on the type of business you are running:
Retail:
- Personalised Shopping Experience: Implement a loyalty program that tracks customer preferences. Offer personalised discounts, product recommendations, and exclusive deals based on individual buying behaviour.
- Interactive In-Store Displays: Create interactive displays for customers to experience your products firsthand. Incorporate technology like augmented reality for virtual try-ons or product demonstrations.
- Responsive Customer Service: Train your customer service line to improve and streamline the response rate for customer inquiries across live chat, social media, and email.
F&B:
- Customisable Menus: Allow customers to personalise their orders based on personal preferences or dietary restrictions. Offer options for ingredient substitutions or build-your-own menu items.
- Virtual Tastings and Cooking Classes: Host virtual events where customers can participate from the comfort of their homes. For example, wine and beverage vendors can provide customers with sample-size tasting bottles along with complimentary bite-size servings depending on the beverages presented in a guided format. Similarly, culinary classes can deliver ingredient kits at an exclusive discount to participants, allowing them to stream the classes in real time.
- Feedback Integration: Actively seek and integrate customer feedback. Use surveys, social media polls, or feedback cards to understand preferences and improve menu offerings.
Salons:
- Appointment Personalisation: Implement a system that records customer preferences on the type of services, products, and stylists. Offer personalised recommendations for hair care routines or skincare regimens.
- VIP Loyalty Programs: Create a VIP loyalty program that rewards returning customers with exclusive perks such as discounts, early access to new services, or complimentary add-ons.
- Online Booking and Reminders: Simplify the appointment process with an online booking system. Send automated reminders through email or SMS to enhance customer convenience and reduce no-shows.
4. Step Up Networking and Collaboration Efforts
Are your business New Year resolutions geared towards broadening your network and teaming up with others?
Building relationships with other small business owners can bring a win-win situation for reaching mutual goals. For instance, you can partner with a business that complements yours for cross-promotion campaigns, boosting visibility for both parties.
How are you going to foster valuable connections and reach new customers? Here are some tailored strategies that business owners in retail, F&B, and beauty salons can tap into:
Industry Events and Collaborative Pop-Ups:
- Retail: Partner with complementary retailers and artisans to join niche trade shows, local markets, or pop-up events.
- F&B: Host a tasting event with neighbouring vendors, local food producers or beverage distributors to cross-promote each other’s offering.
- Salons: Collaborate with beauty product vendors or local fashion boutiques to organise joint events to capture the interests of both customer bases.
Joint Workshops and Experiences:
- Retail: Organise DIY sessions with local artists or craft talents to provide a unique shopping experience and foster community engagement.
- F&B: Collaborate on themed events, such as pairing dinners with local breweries, or organising cooking classes. These themed events attract food enthusiasts and enrich their overall dining experience.
- Salons or Spa: Partner with wellness experts for a self-care or beauty workshop. When you are adding value to your services, it will also create a holistic experience for new clients.
Digital Collaborations and Online Promotions:
- Retail: Cross-promote products by collaborating with influencers or bloggers on social media. Consider joint initiatives like Instagram takeovers or collaborative giveaways to boost online visibility.
- F&B: Partner with food bloggers or influencers to garner reviews and promotions. Introduce exclusive online discounts as part of joint promotions with delivery services.
- Salons or Spa: Reach out and collaborate with beauty influencers for online tutorials or reviews. In addition, you can consider running joint social media campaigns, and teaming up with local lifestyle bloggers to attract a broader online audience.
5. Cultivate a positive workplace
In the face of recession concerns, why not prioritise the well-being of your employees? Retaining a valuable team is just as vital as retaining your customers. After all, they play a key role in propelling your business forward.
In your business New Year resolutions, consider adding appreciation and support to help your team excel in their roles. A little gratitude can go a long way! By showing them that you care, you foster a positive work environment that motivates them to give their best. This translates to employees ensuring top-notch customer service that strengthens your small business’s resilience during economic downturns.
Verdict
As we embrace the energy of the Wood Dragon, let’s set each other up for a prosperous 2024. May this Year of the Dragon bring you progress, luck, and success in all your endeavours. Gong xi, gong xi, and best wishes for a thriving business year ahead!
More about Qashier
So if you’re a small business looking for an innovative smart POS solution, contact us or visit our website to learn more about our cost-effective plans.
Qashier POS system offers multiple digital solutions, including QR code table ordering, table management (F&B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.
Qashier promises a seamless setup without any need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. In addition, you’ll find 7 days-a-week responsive technical support from the local team if you require assistance.
Try the Qashier app for free on your own Android device!
Alternatively, you can speak to us to see how Qashier can meet your business needs. Schedule a meeting with us by calling us at 02-544-0267 or Contact us via Line Official: @qashier.th
