October marks more than the start of the final stretch of the year. It also opens the run of festivals Thai consumers look forward to — Halloween, Loy Krathong, and on to Christmas and New Year. Every one of them is a good moment, and an opportunity for shops and restaurants to lift sales by putting together a promotion and giving customers an experience they remember. So today we want to share some ways of coming up with Halloween promotion ideas, and how to present those promotions to your customers effectively.
The advice differs from business to business, and of course you do not have to follow any of it to the letter. Treat these as starting points and build on them.
Halloween promotion ideas for food and drink businesses
When people think of Halloween, the pumpkin is probably the most eye-catching symbol of the lot. But developing a brand-new menu item in a short window is hard, and it adds cost for no good reason. Instead, we would suggest looking through your existing menu for dishes that already fit the Halloween mood and making one of those the star of the promotion — anything red, orange or black, or anything that plays on ghosts and spirits.
Alternatively, you could source small, inexpensive but decent-quality giveaways from another supplier and use those instead, as a way of drawing people into your shop over Halloween.
Halloween promotion ideas for retail businesses
For retail, everything is easier if you already carry a Halloween collection. If you do not, you can dress the shop in a Halloween atmosphere, put out decorations that suit the mood and then run a price promotion. Those products need not have anything to do with the festival at all. A shop with a fun, seasonal feel and a Halloween Sale sign in the window is already enough to pull your customers in.
Halloween promotion ideas for beauty businesses
In the beauty sector, a little decoration goes a long way towards setting the mood, and you can pair it with a special offer. If you run a salon, you might give customers a small gift once they spend above a set amount, or add a special item when they buy a package or top up credit to a certain value. If you run a nail bar, you could design a set of special Halloween nail art for customers who want to get into the spirit of the day.
Make every promotion and special event work harder with Qashier POS
Qashier POS is not only there to help you sell, take payment and run the shop. It also makes managing your promotions smoother, thanks to the range of features built into the system. Here is a look at what it can do.
Product category management
If you are adding a new product category specifically for Halloween, you can simply create a category for those special items. Qashier POS also lets you put product photos on the POS screen, so staff can ring those items up quickly and easily.
Scheduling promotions in advance
If you want to run a discount over a particular window, you can schedule the promotion ahead of time — which day it starts and what time it ends. You can also set the active period product by product. That puts an end to forgotten promotions and keeps trading running smoothly.
You can also go in and edit your promotions from anywhere through QashierHQ, the back office for your shop, which you can reach through a web browser on any device.
Loyalty points that customers redeem for discounts
Festival periods are a good opportunity to build a new base of customers, and that works even better if your shop uses Treats, our newest loyalty points system.
Treats adds loyalty points to Qashier POS in about the simplest way possible: customers scan a QR code on the terminal screen or at the bottom of the receipt. It keeps things easy, customers are not held up at the counter, and there is no app to download and no loyalty card to carry, because the whole thing runs as a web app on the customer's own phone.
Payment options that make life easy for customers
Qashier POS accepts payment through a range of channels, from cash to QR scan. It also supports Dynamic QR, where the shop sets the amount the customer has to transfer and the system checks the payment automatically, making the whole transaction that much easier.
So how do you get the promotion in front of customers?
Once the promotion is ready, it is time to tell everyone about it. You might start with in-store advertising such as signage, along with whatever online channels you have — Facebook, Instagram or LINE.
There is one more place you can promote an offer, and that is the screen of the QashierXL, a dual-screen POS terminal that lets you put your logo on the second screen. That means you can put a promotional image on that screen too, giving your customers one more chance to see the offer.
Those are the basic ideas and suggestions for putting together a good promotion to draw both regulars and new customers in over the coming Halloween. And do not forget to let the features in Qashier POS make running your shop that much more efficient!
Start running your shop better with Qashier today
If you would like Qashier to help your business, get in touch with us for more information. We are ready to support you, whether with POS terminals for restaurants or for retail shops, an effective POS system, and support from our team seven days a week.
For more details, contact our Line Official: @qashier.th or call 02 544 0267