Running Your Business

Benefits of referral programmes for your business

A referral programme is essentially a type of word-of-mouth advertising where your current customers refer others to your business. As long as you value and incentivise your customers, they will continue recommending your business to others and bringing in fresh faces. This free advertising allows you to cast a wider net in your search for …

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Why F&B businesses need to get online: How Qashier can help

Online food delivery services are heating up; the stats show that the billion-dollar industry is projected to reach US$207.50bn in 2022. Your food and beverage business might be missing out if you aren’t catering to customers online. Why F&B businesses need to get online:  1. More customers Having an online presence increases your market share, …

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PayNow dynamic QR and Qashier supercharges your business

If you prefer cashless payments, PayNow is one of the best ways to pay in Singapore. Is this statement true? If you agreed, you’re definitely on the right track. Statistics show that PayNow transactions in the island state of Singapore alone have grown steadily since 2018, with total volume in 2020 peaking at about 125 …

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Consumer psychology 4: What customers really mean

“Say what you mean, and mean what you say.” While this statement is an often-quoted maxim for honest communication, human behaviour is often less straightforward. In reality, communication is nuanced, veiled, and usually conveys meaning through the things we don’t say, as much as the words we speak. When it comes to customer psychology, you’re …

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