Eight seconds is the amount of time an average viewer spends on a video before scrolling past it, a study done by Microsoft Canada discovered. Likewise, Meta has found that remembering an advertisement takes a mere 0.25 seconds of exposure. These numbers are key attributes of the popular social media platform TikTok. By allowing users …
Trending: How short-form video changed social media Read More »
Small businesses are one of the most important stakeholders in our communities. Their familiar presence and strong roots in a neighbourhood mean that any Corporate Social Responsibility (CSR) initiative they adopt can significantly impact the people in the area or anyone who interacts with these businesses. Small businesses can adopt a wide range of CSR …
Wireless headphones, a massage gun, or the latest hype sneakers. Think about what swayed you to make your latest purchase. You might have been targeted by an online ad, aimed astutely from an algorithm pulling information from your browsing habits. Sure, ads do work for businesses, but can also come across as obnoxious, after all, …
Influencer marketing: Why your business needs it Read More »
You may have the best product around, but if nobody hears about it, you won’t be able to grow at a sustainable rate. As a small-medium business, you know how important it is to build your brand. So one of the first things on the agenda is to spread the word of your brand and …
Ask yourself: how many vital messages or calls did you convey over a regular phone call today? Think how many more people your business could reach, and how much more information you could convey quicker using an instant messaging service. Worldwide, over 3 billion people use messaging apps to communicate, whether it’s voice calls or …
Business messaging to reach customers: You need it! Read More »
A referral programme is essentially a type of word-of-mouth advertising where your current customers refer others to your business. As long as you value and incentivise your customers, they will continue recommending your business to others and bringing in fresh faces. This free advertising allows you to cast a wider net in your search for …
Benefits of referral programmes for your business Read More »
Whenever your business signs up for an online service, lifetime subscriptions for your company might be the last option you would want to try. After all, an annual Software as a Solution (SaaS) subscription can offer your business the flexibility to add on or opt out of tools at various intervals. However, committing to a …
Lifetime subscriptions: How your business benefits Read More »
Online food delivery services are heating up; the stats show that the billion-dollar industry is projected to reach US$207.50bn in 2022. Your food and beverage business might be missing out if you aren’t catering to customers online. Why F&B businesses need to get online: 1. More customers Having an online presence increases your market share, …
Why F&B businesses need to get online: How Qashier can help Read More »
As a homegrown, made-in-Singapore FinTech startup, Qashier understands the sacrifice and tireless effort it takes to have a seed of an idea, and then to see it through to fruition. Wherever the startup spirit is embraced, Qashier is there to champion it. And we are proud to have walked side by side with our merchants …
Singapore, Qashier is stronger together with you Read More »
This may be a bold statement, but cash has almost become obsolete. Almost. So it’s about time businesses equip themselves for the inevitable prevalent digital economy. If you’re dancing it up at an outdoor festival, out shopping for new clothes, or even having a cup of coffee at the corner shop, you might not be …