Knowing what a customer will order before they say it; writing a thank-you by hand. Small and independent shops do these things all the time to bring customers back, and they are what keeps customers loyal. Building a customer base on this kind of one-to-one relationship is a small shop's advantage, precisely because large chains cannot easily imitate it.
Even so, a personal relationship on its own may not be enough to bring customers back, especially in a crowded market, because customers also want rewards and a reason to return. What a small shop can do is invest in a smart POS solution that combines payments with CRM — customer relationship management.
The Qashier POS brings POS and payment together in one place. It doesn't only make taking payment straightforward — it also lets you build promotions, give customers privileges, sell courses of treatments, top up credit and look back over a customer's purchase history. All of it runs in the Qashier POS, with no expensive POS terminal required, which keeps costs down for start-ups, home-based businesses and small businesses of every other kind.
We have brought a whole range of CRM tools together in a single software, so you can manage every promotion from a phone or a tablet. Let's look at how the Qashier POS software helps you build promotions and a customer base.
How does the Qashier POS Software help you build promotions and a customer base?
1. Build a customer base with seasonal discounts
Is there anything more tempting than a discounted bundle available only over the festive season? Show the offer on an attractive sign and customers feel a little thrill of pleasure — and buy more. Discounted bundles are a good way to get people spending, especially around a festival when they may be looking for a gift for someone. If the discount is a seasonal one, customers feel they ought to buy, both because it is good value and because the chance won't come again. That kind of promotion is easy to set up in the Qashier POS software: decide what you want it to be — every two bars of soap gets 15% off, say — and once it is set up in the software, the discount is applied automatically when the customer pays.
2. Draw customers in with time-limited discounts
Say you run a meatball stall and notice that between 4pm and 6pm the customers dry up. One way to lift sales is a price cut or a promotion over exactly that window — or a discount on a particular day, along the lines of "Meatball Wednesday".
A promotion like that is easy to set up with the "discount management" feature in the Qashier POS app, which lets you build a discount that only applies on the days and at the times you choose.
3. Build a special promotion for one group of customers
If most of the customers at your bubble tea shop are students, you can build a discount aimed squarely at them. As well as drawing in the customers you want, it turns them into regulars, because the privilege leaves them feeling looked after and gives them a reason to keep coming back.
Happy customers are happy to do your advertising for you. The better the promotions you offer them, the more willing they are to share a good experience with other people, which gets your shop known and brings new customers through the door. Word of mouth works extremely well for a small business, and it costs next to nothing.
4. Points schemes, membership packages and courses sold by the session
We know making customers feel special matters, and small shops usually have some plan for offering a special deal — handing out a paper voucher, for instance.
Instead of that, you can now take your promotions digital, to thank the regulars who have supported your shop all along. Points schemes and membership packages mean special offers and promotions for the customers who have signed up, which makes members feel special and brings them back more often.
The Qashier POS software makes building a loyalty points scheme easy: the more a customer buys, the more points they collect towards a discount. You can also create membership packages with an expiry date. Once a customer has picked their package, you simply register them in the Qashier POS app, and that is it — the next time they come in, they can use those privileges by giving nothing more than a name or a number. It is easier for you too, because when you take payment through the Qashier POS app, the member's discount is applied automatically.
If you run a service business — a nail salon, a massage shop or a spa — selling a course of sessions is always a good idea, because customers can choose how many treatments they want and pay upfront. Your shop gets the money in advance, and the customer is far more likely to come back.
Registering your customers in the Qashier POS software also lets you look back over their purchase history and gather their contact details, so you can send a newsletter telling them about a new promotion before anyone else, or a members-only privilege such as a birthday discount. It makes your customers feel more special still.
Start building a customer base and turning passers-by into regulars with the Qashier POS app
A solid base of regulars is a steady profit. More than that, customers who come back often are telling you they are satisfied and that they trust your products and your service. With the Qashier POS software you can become the shop everyone goes to and set yourself apart from everything else in the market. There is no separate CRM programme to install on your POS terminal — with the Qashier POS software on your android device, customer relations and discount management are both easy to handle.
Want more tips on the Qashier POS app? These articles show what else Qashier can do for you.
Managing your shop and your payments with a POS software
How a new business can put the Qashier software to work
The Qashier app: towards a cashless future
About Qashier
Qashier provides digital solutions for businesses: QR ordering at the table, table management for food and drink businesses, staff management, customer relations and loyalty programmes, stock management, analytics and cashless payment — all on a single device.
It is easy to set up, with no fuss and no technical expertise required, and the screen is straightforward enough that anyone can use it. We also have a team on hand to support you seven days a week.
Talk to us about what Qashier could do for your business. For more details, contact our Line Official: @qashier.th or call 02-544-0267