Selling clothes is one of the longest-running business trends there is, and one customers have never gone off. If you are planning to start out in it but worry the shop might not take off, we have some advice for you today: five techniques for laying out and running a clothes shop that sells well and turns a healthy profit in 2023.
Technique 1: Give the shop life, and make it inviting
How do you lay out a clothes shop that sells? It is one of the first questions anyone starting out in this business asks. The first and simplest technique for making a shop inviting is to give it life, and to decorate it in keeping with the style of clothes you sell. Start with the wall colour or the wallpaper. We would suggest a light tone, which makes the interior look wider and gives it more depth, and makes it easier to place other decorative pieces around it. If you would rather not fuss over the decorating, a wallpaper with an attractive texture or pattern that matches the shop's style will help it stand out.
Technique 1 in summary
- Choose a light wall colour that suits the style of clothes you sell
- Pieces on the wall add a great deal of interest to the shop
- Choose a wallpaper with a texture or pattern of its own
Technique 2: Use vertical merchandising to prompt the purchase
Arranging clothes attractively and interestingly is an important part of prompting customers to buy sooner. One principle to apply when laying out a clothes shop that sells is vertical merchandising: arranging garments vertically, which suits both wall-mounted and free-standing rails. Put your best-selling or most popular brands at the end of the rail, arranged vertically, and they draw the eye — while also giving customers the chance to see and buy other pieces on the same rail at the same time.
Technique 2 in summary
- Arranging goods vertically is more interesting than arranging them horizontally
- It gives customers a chance to see more of the range
- It prompts customers to buy more than one piece
Technique 3: Keep bringing new stock into the shop
Fashion retail is a business that has to keep up with the trends. A shop that regularly has new pieces in line with them will find customers who enjoy dressing well dropping in regularly, especially in the run-up to the big festivals — which makes it one of the techniques for laying out a clothes shop that sells.
When choosing new pieces to bring in, focus on what is in trend: a new colourway, perhaps, or a new brand people are talking about. Display them where they are easy to see. And when a piece falls out of fashion, move it into your promotional range — a price reduction, or a special event for customers — which is another way to prompt a purchase.
Technique 3 in summary
- Bring in new shapes, the latest colours, or a new brand in the market
- Put the new pieces where they are easy to see
- Out-of-trend pieces can go into a promotion to prompt sales
Technique 4: Make sure the shop is well lit
However well you decorate, and however appealing the clothes, a shop that is not well enough lit is not a shop people want to browse in. Another technique for laying out a clothes shop that sells is to get the lighting right. Fluorescent lighting spreads light well and leaves no shadows in the shop, so the pieces can be seen clearly. Downlights in the corners add warmth and make the shop feel welcoming. A statement ceiling light not only shows the clothes off but adds a sense of luxury and makes the shop feel premium. Lighting that is well judged and suits the style of the clothes is a strategy in its own right for prompting customers to buy sooner.
Technique 4 in summary
- Light the whole shop well — it makes the shop far more inviting
- Choose bulbs bright enough for the clothes to be seen clearly
- A statement ceiling light adds a great deal of luxury to the shop and the clothes
Technique 5: Use a retail POS management system
Clothing retail today is a fiercely competitive business, and if you want a shop that sells you may need help to run it effectively. A retail POS management system comes with a wide range of features for managing sales and running promotions, supports a range of payment methods, and produces daily sales data and monthly summaries. Above all it makes managing your stock levels straightforward, with an easy loyalty programme that wins your regulars over. It also gives the owner more time, and lets the whole business be run effectively from a single device.
Technique 5 in summary
- Run the counter and the back office from one device
- A wide range of features to use
- Affordable packages with a support team behind them
If you are one of those with a dream, and in the middle of building a clothes shop, choose Qashier's POS system: a POS terminal for clothes shops that covers everything, at an affordable price, with features to manage sales, stock and customers effectively. We have a professional team to install it and to advise you throughout. For more details, contact us on our Line Official account: @qashier.th or call 02-544-0267