However many international restaurants Thailand fills up with these days, the food that suits Thai palates best is still Thai food — the national cuisine that has been with us for centuries, with its full range of flavours, hot, salty, sweet, sour and rich, which Thais and foreigners alike take to.
Yet for all that long history and all that flavour, not every Thai restaurant survives in a fiercely competitive age. So today we would like to introduce you to the ‘POS system’, the tool that will lift your Thai restaurant — better sales, better service, and a steady stream of customers through the door. What should a modern Thai restaurant owner know about it? Let us find out.
The secret weapon that upgrades a Thai restaurant and grows sales faster than you expect
As we said above, competition among restaurants grows fiercer by the year. New places open constantly, while long-established ones close one after another, for all sorts of dispiriting reasons. But do not worry: whether your Thai restaurant is small or large, these five things will lift your sales and make your name in the market.
Offer a varied menu
First, if you want customers through the door, tempt them with a varied menu — soups, stir-fries, curries, fried dishes. Choose the dishes you are confident your kitchen cooks well, with a spread of flavours that suits every age. Do that and whether it is a meal out with friends, with family or with a partner, yours will be among the first places customers think of.
Use fresh, high-quality ingredients
Cooking food that tastes good starts with choosing ingredients that are fresh, clean and of good quality. Go to market regularly, and store everything properly — meat, vegetables and seasonings alike. It brings out the flavour of your food and gives customers a reason to come back for a second meal.
Keep the restaurant tidy, clean and pleasant to sit in
Did you know that the atmosphere is part of what makes food taste better? Choose tables and chairs that are comfortable to sit on, arrange them tidily so the room feels open and airy, and keep the restaurant clean — along with the plates, bowls, cutlery and glasses. Above all, there should be no musty or unpleasant smells, and it should not be so hot that customers feel uncomfortable. Playing quiet music is another good way to help people relax.
Good service: accurate and quick
Another element you absolutely must not overlook is service. Train every member of staff to know the restaurant inside out: the recommended dishes, the prices, the opening hours. Train them to have a service mind, to serve every customer willingly, accurately and quickly, and to be smiling and friendly at all times. That is what leaves customers with a good impression and makes them want to come back.
Plan your marketing properly
The food is good, the room is inviting, the staff serve well. Now arm your restaurant so sales climb higher still, with effective marketing both online and off, so customers know where you are and what you sell. But if you want to know which dishes sell best, when the restaurant is busiest and when to run a promotion, a POS system is the one tool you really cannot do without.
If you want the restaurant to be easier to run, a POS system is the answer
If you want to run the restaurant more easily and market it more accurately, a POS system is the answer. So what is it, and what part does it play in making a Thai restaurant, large or small, easier to manage and more professional-looking? Here is the answer in detail.
A POS system (Point of Sale) is a system for handling sales and the work that goes with them — taking payment, checking stock, reporting on sales — and it will make running your Thai restaurant easier in these five ways.
It sets up a membership scheme
A POS lets you run a membership scheme accurately, with none of the coupons of years gone by. It is easier for staff and customers alike, and it gives customers genuinely worthwhile benefits: discounts, free items, small gifts. It turns passing trade into regulars who want to eat with you more often.
It makes taking orders and payment easier
A POS handles orders neatly, cutting down on mistakes in the kitchen and on the floor and stopping orders from going astray. It also accepts several ways of paying: cash, bank transfer, credit card and other online channels.
It helps you manage your ingredient stock
Ingredients are the heart of a restaurant. Manage them with a system that works and you avoid spoilage, avoid the damage to your name that comes from serving food that is not up to standard, and cut your ingredient costs considerably.
It reports on sales and customer behaviour properly
A POS gathers daily sales reports, summarises takings and profit, and analyses what customers buy. You learn when the restaurant is busiest and which dishes sell best, and you can build on that as the restaurant develops. It is what lets you plan marketing accurately, aimed at the right people, to lift sales as far as they will go.
Choose a POS system to raise the standard of your Thai restaurant and give it a professional image. Choose Qashier, the complete POS system — the right choice for owners who want to run a restaurant efficiently, look after their staff, take orders, check stock and accept a wide range of payments more easily than ever. It will help the sales in your restaurant business grow in leaps and bounds, it is easy to use, and you can keep an eye on the restaurant anywhere, at any time. If you would like to know more, contact us on LINE Official: @qashier.th or call 02-544-0267