Bakery businesses are popular with anyone who loves baking and fancies a business of their own. When it comes to getting the brand known, though, one strategy plenty of people turn to is taking a booth and opening a stall. Every booth takes preparation if it is going to deliver the results you are hoping for, so if you are new to this and want your bakery booth to go well, here are 6 things to check before you set up.
A bakery booth widens your market and brings in revenue
Taking a booth to sell your baking is a marketing channel that has become very popular, because it puts an owner directly and quickly in front of the people they want to reach, and it is a fine opportunity to get the shop's products and services noticed.
- It puts you directly in front of your target customers: a bakery booth makes reaching the people you want far easier, because customers can taste what you make and ask questions there and then. You can take what they tell you and use it to improve things, which in turn improves your chances of selling more.
- It gets your products and services noticed quickly: a booth is well suited to promoting your products, because you can dress it up to look attractive and eye-catching, and run activities to draw people in — free samples, a game with a prize, and so on.
- It builds a closer relationship with customers: a bakery booth lets an owner get closer to their customers, because people can talk to you and ask questions directly. That leaves them with a good feeling about you and makes a repeat purchase more likely.
That said, running a successful bakery booth comes with its constraints: picking the right location, the cost of building the booth, the pitch rental, and getting the ingredients or stock ready to display. So any owner planning to take a booth should do their homework and plan carefully before the day itself.
What do you need to prepare for a booth?
1. Scout the location, and plan the journey and transport costs
A successful bakery booth starts with planning, and that begins with the location. Go and look at the site first: is it ready for you, is it easy to get to, and is it somewhere busy, which will bring more people to your booth? You also need to account for travel and the cost of transporting your stock and booth equipment, so the budget does not run away from the figure you set.
2. Check your booth equipment and have it ready before the day
If you are new to this and thinking about taking a booth but are not sure what to prepare to catch the eye of everyone walking the event, the thing you cannot forget is checking that your equipment is ready to use and will draw attention where it counts. Pick a booth that stands out; have tables and chairs for your sellers and your customers; get display kit that makes the products look attractive and appetising; and bring sales support such as a portable POS till, brochures, leaflets and hanging signs to catch the interest of everyone at the event. All of it should be ready before the day you actually sell.
3. Have your stock ready
Once you have decided to take a booth, the next step is getting enough stock ready for the day. Work it out from the number of people expected at the event and the promotions you plan to run to drive sales there. We would suggest preparing as generously as you can — and do not forget to point people to your online ordering channels in case you sell out before the event ends.
4. Get a cash float ready
Having change ready matters, because some customers will pay with a large note. So have small notes on hand — 100s, 50s and 20s. Better still, if the stall can accept payment through an app, that is far more convenient. Just remember to set out your account details clearly so paying by scanning is easy.
5. Promotions that draw customers in
The other thing that matters for any owner who wants their bakery booth to do well is the marketing plan, with promotions interesting enough to draw people at the event into a quick decision to buy — 10% off if you buy at this event, for instance, or one free when you buy five.
A POS terminal makes selling and serving easier
Last of all comes the equipment that makes selling and serving easier, such as a POS till — a small, portable one designed to be easy to use, which you can set up and start selling with straight away. These usually come with features that cover the whole job: taking orders, accepting payment, printing receipts and tracking sales, all in the one device, which is exactly what an owner taking a booth needs.
Make your bakery booth work harder by choosing the QashierX1, a small, portable POS system that suits a small outlet and has a full set of functions, covering both the customers in front of you and the management behind the scenes, backed by a team of specialists who will sort out any problem with the POS terminal so the business keeps moving. If you are interested, ask us for more information on LINE Official: @qashier.th or call 02-544-0267