2024 was another year of ups and downs across a lot of industries, and one that brought new trends in fast. As a business owner, whatever your line of work, you have to keep an eye on where things are going if you want to meet what customers are asking for and grow the business. So let's look at which business trends are worth watching in Thailand in 2025.
The 2025 trends that show no sign of slowing
Several of the trends that took off in 2024 carry straight on into 2025:
1. Environmentally friendly products
The world is paying far more attention to the environment, because the changes happening to the planet are ones consumers can now feel for themselves — rising greenhouse gases, carbon emissions, higher temperatures, seasons that no longer behave as they should, and a great deal more. Consumers are therefore looking for ways to buy products that are kinder to the environment, and not only in terms of what goes into them: a company's environmental policy counts too.
From here on, then, businesses need to keep up with environmental news far more closely, so that they can give customers what they are asking for.
2. Health and wellness products
The Global Wellness Institute's "Global Wellness Economy Report" puts the worldwide health and beauty market at 4.5 trillion US dollars, and expects it to reach 5.9 trillion by 2025. Thailand is no exception, because health is something consumers have cared about consistently and for a long time. The trend is not limited to healthy food or exercise, either — it takes in hygiene and the effect a product has on your health.
3. The pet economy
Another 2025 trend with plenty of life left in it is pets, and the rise of the "pet parent". Mordor Intelligence puts the global pet food market at 110.5 billion US dollars, which fits with what consumers are doing: more of them are keeping pets, whether because incomes have risen, because of how they live, because couples are treating a pet as family instead of having children, or because single people want the company. The range of popular pets has widened, too — rats, snakes, birds, ornamental fish, tortoises, lizards and other exotic pets, not just dogs and cats — which widens the market along with it.
Alongside those three, there are newer trends expected to gather pace in 2025:
1. An ageing society
The birth rate is falling and Thailand is moving towards an ageing society, but health technology and changing lifestyles have developed so steadily that older people in Thailand are no longer anything like the older generation of the past. Adapting products for older customers therefore deserves far more attention — and reworking what you already sell for that market opens up a new group of customers at the same time.
2. A narrowing generation gap
The gap between the generations keeps shrinking as technology and innovation move on. How people think, how they live and how they feel is no longer neatly divided by age group, and every customer is distinctive in their own way. Your business needs to pay attention to that, so that your brand has a clear point of difference and a strong position of its own.
3. AI safety and its effect on people
AI arrived with force over the past year, but what we have to keep in mind alongside it is data security and privacy, for businesses and consumers alike. When you put AI to work, you need to be sure the data is safe and that nobody's rights are being infringed — and you need to be ready to adapt as AI changes things.
Get ready for the 2025 trends with a POS system
Because a business has to keep adapting to the market, having something take part of the load off your shoulders makes the work go far more smoothly. A POS system is the shop management assistant that carries some of that load for you, and a system like Qashier POS can help with a great deal. For example:
1. Manage and add products easily, and take payment simply
Qashier POS makes managing your products straightforward. Adding new lines as the market demands them is easy, and you can edit product details either on the POS terminal itself or through QashierHQ, the online back office.
2. Set up all kinds of promotions to match the new trends
You can set promotions up in advance, and the POS terminal updates immediately whenever it is connected to the internet, so you can build new promotion ideas or adjust them to fit what the world is doing, quickly and easily.
3. A membership system that is convenient and easy to use
Recording customer details in your database is simple through the Qashier POS membership system — it can be done on the terminal there and then — and giving your customers a privilege is just as easy. They need no stamp card or membership card, only a phone number. It also records what members buy, so you understand your customers better.
Qashier POS has plenty of other features besides, such as detailed sales reports that tell you straight away what is selling well and which products your customers like most. There is a range of POS terminals to choose from too, whether that is the portable QashierX1 or the QashierXL, a larger terminal handsome enough to suit your branding.
With thanks for the data from ttb
Start running your shop better with Qashier today
If you would like Qashier to be your restaurant's right hand, get in touch and we will tell you more. We are ready to support you, whether that means POS terminals for restaurants and shops alike, an effective POS system, or support from our team seven days a week.
For more details, contact our Line Official: @qashier.th or call 02 544 0267