The final stretch before Chinese New Year! If you have not yet lined up the promotions for your business for the festival ahead, we have gathered the tactics worth trying to help you stand out from your competitors. Do not forget to add a marketing push to promote the business in this Year of the Wood Dragon, so the dragon's energy carries your business to even greater prosperity.
Here are the five marketing tactics we would suggest for promoting your business and standing out from the competition this Chinese New Year.
- Create user-generated content
- Make limited-edition dragon-themed products
- Hand out ang pao and run customer promotions
- Run a CSR campaign that gives back to the community
- Create a QR code that brings several links together
1. Create user-generated content
Reach your customers with content that means something to them, so they take part on your business's social channels.
User-generated content is content created by — or coming from — your customers, whether that is a review, a recommendation, a submitted photo or taking part in an activity. Content that catches on gets passed along by word of mouth, helping far more people see your business.
💡 Idea starters
Food and beverage businesses
– Launch a Chinese New Year-themed product and invite your customers to promote it on social media.
– Ask customers to show off the product of yours they love most, and give away prizes.
Service and beauty businesses
– Post photos or short videos of customers, or share the content customers post and tag you in.
– Before-and-after content of Chinese New Year-themed nail art.
2. Make limited-edition dragon-themed products
Another way to promote the business is to create a product made for the Chinese New Year period. You might focus on colours with the right associations, such as red and gold, or emerald green. Dragon decorations are an obvious and unmistakably on-theme touch. You could also work in related motifs such as red envelopes or mandarin oranges, both symbols of good fortune, and build a product around them.
💡 Idea starters
Clothing shops
– Promote garments in the festival colours, such as red, gold and green.
Restaurants and cafés
– Offer menu items in the Chinese New Year colours, or use mandarin oranges in a dish to signal good fortune, or run a paired-product promotion.
3. Hand out ang pao to customers, in paper and digital form
You cannot talk about Chinese New Year without talking about ang pao, the red envelopes that make everyone who receives one happy. You can give ang pao to your customers, and printing your brand logo on the envelope is a particularly good way to build brand awareness.
Or you could swap the usual envelope for a QR code — design one in eye-catching red and gold. You choose whether that QR code carries a voucher or a coupon, then slip it into an envelope and hand it out to customers.
And when it comes to promotions, they are easy to manage with Qashier POS — both the POS for restaurants and the one for retail shops. With Qashier you can set up a points collection programme for customers (a Loyalty Program) ready to use on the POS terminal, which lets you register a customer with their phone number while you are taking payment. You can also set discounts and promotions in advance, which gets your customers billed faster.
4. Run a CSR campaign that gives back to the community
You might look for local organisations to help, supporting their activities or even backing them over the longer term.
As well as doing some good, you can bring your own goods and products into Chinese New Year activities, which gets your team out meeting people locally and helps you understand what the market wants. You can also capture these good moments as posts or short video clips and share them with your customers or your community — and have your team share and spread those posts too.
💡 Idea starters
– Photograph the activity as it happens.
– Run a question-and-answer activity with people in the community, find the moments that stay with you and put them out there.
– Gather the fun stories from your team and share them online.
– Show some warmth, and enjoy the moment you are in.
5. Create a QR code that brings several links together
Try pulling together the information that matters to your business — product pages, forms, collected reviews — behind a single link, for your customers' convenience. And if you get overseas customers visiting over Chinese New Year, you can create a separate English-language page, so they reach a site with everything they need from a single QR code.
Qashier wishes you a happy Chinese New Year, and every success and steady prosperity for your business throughout this Year of the Dragon. We at Qashier will always be here to help!
Start levelling up how you run your shop with Qashier today
If you would like Qashier to be the assistant to your restaurant business, get in touch for more information. We at Qashier are ready to support you, whether that is the hardware, a POS for restaurants or for retail shops, an effective POS system, or support from our team seven days a week.
For more details, contact us on LINE Official: @qashier.th or call 02 544 0267