In the food and beverage world, taking a stall at an event or a market is rather like sowing seed in rich ground and waiting for the business to grow. Trading at an event is more than somewhere to sell: it is where customers meet you directly, which makes it a serious weapon for growing your marketing and lifting your takings.
Why trading at events is good for a food and beverage business
Because it opens up new markets for food and beverage businesses, builds brand awareness among the customers you want to reach, and lets you target the new customers you are hoping to meet, at least to a degree (an event for students, one for families, one for office workers, and so on). It also lets you interact with customers directly — talk to them, ask what they want, and hear their feedback on the spot.
An environment that encourages shop and customer to interact makes it easier for a shop to show what makes it distinctive, by displaying the products the brand is known for. That does more than make your brand memorable: it builds brand loyalty, and improves the chances of people recommending you by word of mouth. Creating a good experience for customers matters for exactly that reason — it keeps your brand in their minds long afterwards, and increases the odds of them buying again through your other channels.
Once you have prepared for trading at an event, here is what else you can do for your food stall.
Start by designing a menu that draws people in
Making the menu at a food and drink stall a memorable one is part science, part art — because a stall menu is not a dine-in restaurant menu. A stall menu shows only your best sellers, or the standout dishes that say what the brand is. At the same time, make sure they are dishes your customers can eat easily, that you can make easily, and that you can serve quickly. Here is what else is worth knowing.
Choose food that is bite-sized and easy to carry
Dishes like these draw customers well, because they let people eat while they walk — enjoying the food and taking in the event at the same time. Consider something on a skewer, or in a cup with a dip.Make the food look good
Choose dishes that photograph well. Beyond using bright packaging, you can pick garnishes that stand out. That does more than make eating enjoyable: it nudges customers into sharing photos of the food on social media, which gets you known.- Make the service process efficient
Sell dishes that can be made quickly and prepared in advance, so serving customers and selling both run smoothly. That preparation means your customers do not wait long, which leaves them satisfied and gives everyone who stops by a good experience. - Use a shop management system to make selling easier
Bring in a POS system for food businesses that is genuinely easy to use, and running a food and beverage business gets simpler — the QashierX1, for instance. Beyond being a portable POS terminal, it has a printer built in and supports scan-to-pay as well.
Add tactics that pull in as many visitors as possible
Try adding tactics that get more people interested in your stall — a live cooking demonstration, tastings, or other kinds of promotion such as a flash discount or a prize draw.
Tactics like these will of course make you busier, so the crux of it is managing the stall and selling quickly. Use an effective portable POS system and you can greet customers and sell fast, confident that every sale is rung up correctly and recorded in the system.
It is all upside: you sell, and you build ways of involving customers at the same time.
Strengthen your marketing with the QashierX1
Make trading at an event work exactly as it should with the QashierX1 — a system designed around what you actually need, suited to the job, and usable both in the shop and out at an event, helping you adjust how you run things so you succeed.
Running the shop and trading at food events becomes straightforward with the QashierX1.
Start managing your shop better with Qashier today
If you would like Qashier to be the assistant to your food and beverage business, get in touch for more information. We are ready to support you — with a POS for restaurants as well as for retail shops, an effective POS system, and support from our team seven days a week.
For more details, reach us on Line Official: @qashier.th or call 02 544 0267