Competition is fiercer than ever across every kind of business, which makes attracting customers and keeping them for the long haul genuinely important — not least because winning a new customer costs more than holding on to one you already have. A loyalty programme is how you keep that existing base, and Qashier POS has launched a new one, 'Qashier Treats', to help merchants look after their customers better.
Treats is not only designed to retain customers; it lifts sales too, by giving people a reason to come back and buy again in a way that benefits merchant and customer alike. And because it is built into Qashier POS, it runs without friction and takes steps out of the working day rather than adding them.
So let us take a closer look at Qashier Treats.
Why a customer loyalty scheme is worth having
It sets your business apart from the competition and builds a lasting relationship with your customers. Rewarding customers has been shown to strengthen the relationship between a business and the people who shop with it, and to leave them feeling more warmly about the brand.
One thing to watch: a loyalty programme, and a points scheme in particular, only works well if it is well structured and easy to use. A badly structured programme will only frustrate and annoy your customers. So if you want to run a loyalty programme in your business, make sure it is easy for merchant and customer alike, so that earning and spending points is straightforward.
Meet the Qashier Treats points programme
Qashier Treats is a points programme that is simple to use: customers earn points when they buy, and can spend those points as a discount on their next purchase. It is built into Qashier POS, so it works straight away and lets any business manage customer rewards with ease.
What makes Qashier Treats good
Qashier Treats has several qualities that make it stand out as a points programme, and the most important is how easy it is to live with. There is nothing to configure and nothing to install — Treats simply works on Qashier POS. Merchants can award and redeem points in a couple of taps, and customers can collect points and check their balance themselves on their phone.
For a business, the flexibility of Treats is hard to match, because merchants can set the earn and redemption rates that suit them and tune the scheme to fit their own strategy.
What is more, Treats points never expire, so customers never feel pushed into spending them and can use them whenever they like — reassured that they can come back and shop whenever the moment arises.
How to get the most out of Treats
Tell your customers about your points scheme
Use in-store signage and social media, and explain how it works and what the terms are.
Put the data to work
One of the advantages of Treats is that it collects purchase data, which you can use to analyse your products and your customers' habits and preferences, and adjust your strategy accordingly.
Give customers a reason to come back
Encouraging repeat purchases is straightforward with the Qashier Treats points programme: customers earn points on every visit, and you can layer on special promotions to sweeten the deal.
Make the customer experience count
Do not forget to get your staff and your team up to speed on Treats, so the programme runs smoothly and effectively.
Final thoughts on Qashier Treats
If you are looking for a way to deepen customer engagement, Qashier Treats is the perfect place to start. This inventive loyalty programme does more than encourage repeat custom — it also gives merchants genuinely useful insight into their customers to build on and improve.
Start using Qashier Treats in your business. Find out more and sign up today.