These days, large business or small, the ones that put their data to good use come out ahead — and beauty businesses are no exception. A POS terminal lets you capture all sorts of information efficiently: revenue figures, the sales of each individual product, and your customers' details and preferences. It all starts with getting to know your customers.
Spas, salons, nail bars and massage shops have something in common: their pool of customers is narrower than in most other businesses, and they are businesses that have to look after each customer closely. Understanding your customers, and building and keeping a base of regulars, therefore matters enormously — particularly in a market where beauty is popular and competition is fierce.
So how does the data in a POS help a beauty business?
Believe it or not, the sales records you have been keeping can help you understand and know your customers far better, and you can take what you learn and use it to improve the service you offer and to devise strategies that win customers over. How exactly? Let us take a look.
It helps you understand what customers want
POS data does not only tell you which products or services customers buy most. Look more closely at the day, the time and the pattern, and it starts to explain how your customers behave.
For example, you might find that Wednesdays and Fridays are equally busy for massage, but that on Wednesdays customers tend to come for a foot massage while on Fridays they prefer an aromatherapy massage — or that customers who come in for gel nails on a Sunday tend to add a hand treatment on top.
That kind of information helps you roster your staff sensibly and get the right equipment and supplies ready. More importantly, it helps you design packages and build courses that customers find harder to resist.
It helps you tell your customer groups apart
Your customers are not a single group, so you cannot judge what they want as though they were. Data from your POS makes it far easier to know each of your customer groups, so you can build advertising campaigns and plan promotions aimed squarely at the people you want to attract.
Use your POS to gather and analyse data, and offer products and services that suit each customer's wellbeing
With the insight your POS gives you, you can build packages that suit each group of customers, based on which products and services that group buys most often.
For example, for the group that regularly buys a stress-relief massage package, you might create a package combining a deep-tissue massage and a stress-relief massage in one. Or for customers who have their nails done often, you might build a package with a hand spa added in. As well as giving customers a better experience, this helps you keep them for the long term.
Promotion and pricing strategy
Adjusting your prices in line with what your data tells you is not only about pricing for profit — it is about putting a genuinely worthwhile offer in front of your customers. Your sales data can guide that pricing: during quiet stretches, for instance, you might use an attractive promotion to draw customers in.
Conversely, when you are busy, you might offer a premium service package to raise the level of service and to meet the needs of customers who are happy to pay for something better. Building a premium package also creates a sense of exclusivity that deepens customer loyalty to the brand, and keeps customers with you for longer.
Let Qashier unlock your relationship with your customers
Qashier POS for salons helps you in more ways than you would expect, and makes all of it easier than you might think. The POS system comes with the Qashier Treats loyalty programme built in. Qashier Treats is a new kind of loyalty scheme that helps beauty businesses, massage shops and spas like yours: customers earn points on every purchase and can redeem them against a discount. You can also use the CRM to bank points towards future services or products.
All of this gives customers a reason to engage with your shop and to think of you first, and it turns casual visitors into regulars.
Qashier Treats has several other advantages worth knowing about:
- Signing up is effortless: customers simply scan the QR code on their receipt to collect their points.
- Everything on one device: no app to download, no extra hardware to buy.
- Flexible in use: customers can check their own points balance on the web app.
If Qashier POS or Qashier Treats sounds like something you need, our specialists will be glad to tell you more.
Start raising the standard of your store management with Qashier today
If you would like Qashier to be your business's partner, get in touch and we will happily tell you more. Qashier is ready to support you — with POS terminals for restaurants and for retail shops, with a POS system that genuinely performs, and support from our team seven days a week.
For more details, contact us on LINE Official: @qashier.th or call 02 544 0267