Over the long April break and the Songkran festival, plenty of shops close — but for those in tourist areas it is a prime chance to drive sales, which is why so many put out promotions to get customers shopping and spending. If you want promotions to be simpler to manage, the Qashier POS system is a tool that handles them efficiently, alongside a CRM that lets you track and analyse customer behaviour. Here are some promotion ideas for different kinds of business over the long break.
Songkran promotion ideas, business by business
Promotion ideas for restaurants
Special menu items for the holiday only
Give customers something to get excited about with dishes suited to the season — cooling, refreshing items, for instance — along with meal bundles that come with a discount for group orders.
Food-and-drink bundle sets
Put food and drinks together at a special price, to draw in the families and groups of friends who eat out over the festival.
A discount off the next visit
Hand out a discount when customers spend above a certain amount, to tempt them back once the festival is over.
Promotion ideas for massage shops and spas
Relaxation massage packages
Offer special prices on relaxation massages or wellness-focused spa treatments — a body massage bundled with a scrub at a reduced rate, say.
Gift vouchers for someone special
Create spa gift vouchers that customers can buy for family or friends, making them as easy as possible to redeem.
A special discount for regulars
Give a special discount to customers who come in over the holiday — 10% off for anyone who has bought that package before, for example.
Promotion ideas for beauty salons
Build a special Songkran package
Offer a special price for customers getting themselves ready for a trip away or a night out.
A free add-on service with every package
Throw in a free extra — a hair treatment or a manicure, say — when customers book a main service over the long break.
Every type of business needs its own promotion ideas to suit its customers, and the Qashier POS system comes with functions you can tailor to each kind of business in the same way.
1. A POS system that handles sales and shop-specific promotions
Set up promotions such as per-item discounts or product and service bundles, with accurate automatic calculation built in.
2. Qashier Treats for loyalty points and rewards
Well suited to businesses that want to build a base of regulars — a restaurant awarding points that convert into discounts, or a spa giving a free treatment once the points add up.
3. Sales and customer analytics
With the CRM, shops can follow buying behaviour and the response to each promotion in real time, then adjust the strategy to suit their customers.
4. Dynamic QR code payments
Ideal for running discounts on particular items, with customers scanning to pay in seconds.
Over Songkran and the long break, lifting your sales means finding promotion ideas that genuinely suit your customers — and gathering data you can build on later.
5. Cross-border payments, so you can take money from foreign tourists
If your business sits somewhere foreign visitors go, don't miss the chance to welcome them over the Songkran break by taking payment from abroad with Cross Border QR Payment, which lets customers from a number of countries pay into your PromptPay account straight from their own banking app.
Start running your shop better with Qashier today
If you would like Qashier to be your business's right hand, get in touch and we will tell you more. We are ready to support you, whether that means POS terminals for restaurants and shops alike, an effective POS system, or support from our team seven days a week.
For more details, contact our Line Official: @qashier.th or call 02 544 0267