If you are an owner just starting out in business and looking for something to help you manage your customer database, a shop-management program is one of the most useful tools you can have, and it will make your work a good deal easier. It is a payment system designed specifically for selling, so it makes life simpler for both the owner and the customers — and it is enormously popular in restaurants, in retail shops and with online sellers too.
Let us look at what a shop-management program offers and how well it works, and at what it can do to make life easier in your shop.
1. Getting to know CRM
Most people will have heard the term CRM by now, especially anyone in business or retail. If you want the business to grow, a CRM system is very much a necessity — it is what drives your business towards the goals you have set.
What is CRM?
CRM, or customer relationship management, is the system or process for managing your relationship with customers, in order to build that relationship and keep both existing customers and potential future ones happy. CRM is the tool that stores customer data, sales data and marketing data, and does it well. It is a system worth adopting in any business.
Why does it matter to a business?
- It lets a business store its record of contact with customers and prospective customers efficiently
- It helps build good relationships with customers, which in turn lifts sales
- It helps hold on to your customer base and encourages repeat purchases
- It makes it easy for a business to take the data it has stored and build new marketing campaigns on it
2. Making CRM work, simply, with a POS system
A POS (point of sale system) is the familiar unit connected to the barcode scanner at the till, running a counter-sales system or program that has grown out of the cash register so that it can do a great deal more than just take payment — membership features and stock management, for instance.
How does a POS work?
A POS terminal is made up of two main parts that work together:
- Hardware — the equipment connected to the POS system itself: the terminal, the screen, the cash drawer, the receipt printer and the barcode scanner.
- Software — the heart of a shop-management system, responsible for storing, processing and analysing all of the shop’s or the business’s data, whether that is recording sales figures, working through the day’s ingredients, or analysing the shop’s profit and loss.
What sort of data does a POS store, and how does it help a business grow?
A POS system can store a wide range of data, and store it well:
- Sales data
- Expense records
- Stock counts
- Customer data
- Membership sign-ups
- Sales checks
- Sales reporting and analysis
A POS system plays a real part in pushing a business forward and helping it grow. The capabilities set out above are useful at the counter and in the back office, and they also make things easier for customers, who can pay by transfer or by scanning a QR code. The result is that your shop draws in new customers, has the chance to widen its customer base, and holds on to the customers it already has.
3. What makes Qashier’s smart shop-management system so good?
Qashier is ready to make life easier for your business and your shop from end to end, with a compact, portable POS terminal that is both convenient and capable.
- It is designed to be simple to use at the counter — set it up and start selling within seconds
- It answers every need a shop has, from taking orders to handling payment, printing receipts and tracking sales
- Excellent value, with packages starting at just 15,990 THB, covering hardware, software, installation, training and support
- Straightforward to use, taking only 10 minutes to install and train staff on, with a battery that lasts the whole day
- A professional team on hand to help, and to help quickly
Start running your shop better with Qashier today
If you would like Qashier to be the assistant to your restaurant business, get in touch to find out more. We are ready to support you with both the hardware — POS for restaurants as well as retail shops — and a POS system that performs, backed by support from our team 7 days a week.
For more information, reach us on Line Official: @qashier.th or call 02 544 0267