The COVID-19 situation that began spreading in 2019 is still with us, and it has affected the economy across many industries — salons and hair studios especially, which were closed again and again under lockdown measures. As a business owner, even if you have taken the hit from all of this, looking for new strategies to apply to the way you work can bring the business back into the light again.
Beyond the cleanliness and hygiene measures you have to pay particular attention to, what else should your salon be changing to keep up in an age with competitors on every side? Today we are taking business owners through how to make a salon flourish in the era of COVID, and recommending a till system for hair salons to go with it — which, as well as making your work easier, supports your marketing and helps lift your takings. So how does this POS system for barber shops help your salon flourish, and what other ideas are worth applying? Let us find out.
1. Photograph your before-and-after work and post it on social media
Photographing your work and posting it on social media — cuts, colour, perms, before and after — on Facebook and Instagram in particular, lets the customers you are aiming at see the work your salon does and gives them a reason to come in. Photographing your work also builds a portfolio on social media that old and new customers alike see regularly.
There is another way to promote a salon, too, and that is through the customers who come in. You might set up a promotion or a special discount when a customer photographs their new style or reviews the work you did, which makes the business look far more credible.
2. Run a monthly discount or a festival promotion
Everybody likes a discount and a special price. If you feel fewer customers are coming in, a monthly promotion or a special deal tied to a festival will spark enough interest to bring more of them through the door. And running promotions regularly does more than keep customers interested — it gets your salon better known, and the strategy makes you stand out from your competitors as well.
3. Put on a hairdressing demonstration
Running an event helps get your salon known, and it builds an image that looks credible and professional. You can hold the event at the salon or online, and it might be a demonstration of how to create different styles using your stylists' own techniques. Once customers have watched it, they will be more interested and keener to come to you.
4. Let the online world find you, through a YouTube channel
Beyond social media channels such as Facebook and Instagram, running a YouTube channel helps customers and the people you are aiming at get to know your salon. You might make videos demonstrating easy ways to set hair at home, or tips on looking after hair that viewers can genuinely use, or talk about the services the salon offers and what makes them stand out, so your audience can see the professionalism and experience of your stylists. That may well get your salon talked about, recommended and shared across social media too.
5. Lift your takings with a POS system for hair salons
A till program for a hair salon — a POS system — has been developed so that salons can manage, run and review everything their customers use, and that makes excellent material for building promotions customers respond to. It can also produce your daily accounts and check the stock a salon depends on: shampoo, conditioner and related products. It puts running your hair business on a proper footing, and makes it as convenient as it can be.
What is good about a till system for hair salons?
- It records your data and everything that happens in the salon automatically
- It lets customers book an appointment online
- It supports package promotions (buy a package of 10 visits for the price of 8, say) and gift vouchers (a 1,000 THB discount coupon for 800 THB, for instance)
- It records each customer's service history, which deepens their loyalty to the brand
If you are looking for a POS terminal for a barber shop, Qashier is ready to help you grow and expand the business sustainably, and to raise the standard of your work across the board, through the till system for hair salons that is Qashier POS — so you can manage everything in one program. It is easy to use, it keeps your data secure, and you can check the back office online whenever you like. If you are interested, contact us for more information on 064-729-9763 or by email at [email protected]