Building a promotion that pulls customers in is essential for any kind of business, particularly when you have competitors on the same street. So the job is not only to hold on to your existing customers, but to draw new ones in — and to tempt customers away from other shops to give yours a try, so that you have the chance to win them over.

At this point you may be wondering which sort of promotion will attract customers while still leaving the shop a profit. If you are a shop using Qashier POS, we now have ‘Qashier Treats’, a new customer loyalty and membership system that makes your loyalty points easier, better and more convenient.

If you are wondering what Qashier Treats is, have a read of our article on it.

Here is what makes collecting points with Treats stand out against a conventional points scheme.

1. Attract customers with points that work as a cash-value discount

An ordinary loyalty scheme collects points to be redeemed for a discount or a reward — buy one cup, get one point; ten cups and the eleventh is free. With Treats, you can build something rather more interesting than that.

Treats can award points against the amount spent, and those points then act as a discount in place of cash: spend 200 THB, get 10 THB off next time. That brings customers back because it is genuinely good value, and it saves them money too.

2. Collecting points by scanning: easy, convenient, quick

When you think about loyalty points as a shop owner, what comes to mind? The customer hunting for their loyalty card. A slow mobile connection that will not open the app. A message saying the app has to be updated before it will work. And if any of that happens while there is a queue at the counter, you will be worrying about the customers waiting behind.

With Treats, serving customers runs far more smoothly, because collecting points takes nothing more than scanning a QR code on the receipt or on the QashierXL screen. It is easy, convenient and quick, and customers do not even have to scan at the counter — they can scan later, whenever suits them.

3. Easy to sign up for and easy to use, so customers come back more often

Your customers can open a Treats account and start collecting points simply by scanning a QR code on their first purchase, or through the website. Best of all, signing up takes nothing but a phone number. There is no app to download — just the web browser on their phone.

And one sign-up covers every shop that uses Treats.

Treats is also easy to use, with features that let your customers look back at their own purchase history and check their points balance themselves.

Tellingly, figures from Qashier Singapore show that more than 50% of customers come back for another purchase within eight days in order to spend the points they have earned.

4. Redeeming is easy too — the customer just gives their phone number

Redeeming a customer's Treats points could hardly be simpler: they give you the phone number they registered with, and the points are redeemed. No fuss, and a real saving on time behind the counter.

5. A Treats network spanning four countries across South-East Asia

The network of shops using Qashier Treats is not limited to Thailand — it also covers Singapore, the Philippines and Malaysia, so your customers can enjoy collecting points at home and abroad. It also means customers who already have a Treats account and have never heard of your shop have a chance of finding it.

Your shop can start using Treats today, to lift the way you look after customers and to lift your loyalty scheme — with plenty more good features to come.

Of course, there is a great deal more to what Qashier POS can do. Ask our team of specialists for more detail, and find the POS that suits your business.