9.9, 10.10, 11.11, and 12.12. The fourth quarter typically rolls around with sales events, often on double-digit dates. These events sound almost like lottery numbers, and for consumers, they might well be since most merchants will run promotions on these days. The pandemic has contributed to this trend – a report found that consumers in …
9.9, 10.10, 11.11 sales: The benefits of running promotions Read More »
“Tis the season to be jolly!” Ok, it might be a little early to sound Christmas bells, but whether you celebrate or not, it’s never too early to start planning as a small-medium business. With end-of-year sales coming up, there is plenty of opportunity to tap on the fourth financial quarter of the year (Q4). Why …
Pricing Psychology: Strategy for small-medium businesses Read More »
It’s October, the fourth quarter (Q4) is upon us, and for B2C industries it’s about the time to prepare for the year-end crowds. Time to start thinking about annual budgeting, staffing, and scheduling. Between the school break and Christmas, many businesses in the F&B, retail, beauty, and services sector will see a rise in patronage, …
One of the top concerns that Human Resources directors face is how to keep employees in the workplace actively engaged. For example, a survey in Southeast Asia found that the average employee engagement score across Singapore is 47%, behind the global average of 53%. India (79%), Thailand (72%) and Hong Kong (63%) produced the highest …
5 types of CSR programmes that benefit employees Read More »
Is CSR for your company? The answer is probably yes, but you might not know it. Corporate social responsibility (CSR) is the philosophy of a business that looks beyond its bottom line, and considers its impact on society and the environment. Companies that practice CSR are committed to creating positive results in their communities and …
Is CSR for your company? Here’s 3 reasons why it is. Read More »
Eight seconds is the amount of time an average viewer spends on a video before scrolling past it, a study done by Microsoft Canada discovered. Likewise, Meta has found that remembering an advertisement takes a mere 0.25 seconds of exposure. These numbers are key attributes of the popular social media platform TikTok. By allowing users …
Trending: How short-form video changed social media Read More »
Small businesses are one of the most important stakeholders in our communities. Their familiar presence and strong roots in a neighbourhood mean that any Corporate Social Responsibility (CSR) initiative they adopt can significantly impact the people in the area or anyone who interacts with these businesses. Small businesses can adopt a wide range of CSR …
Wireless headphones, a massage gun, or the latest hype sneakers. Think about what swayed you to make your latest purchase. You might have been targeted by an online ad, aimed astutely from an algorithm pulling information from your browsing habits. Sure, ads do work for businesses, but can also come across as obnoxious, after all, …
Influencer marketing: Why your business needs it Read More »
You may have the best product around, but if nobody hears about it, you won’t be able to grow at a sustainable rate. As a small-medium business, you know how important it is to build your brand. So one of the first things on the agenda is to spread the word of your brand and …
Ask yourself: how many vital messages or calls did you convey over a regular phone call today? Think how many more people your business could reach, and how much more information you could convey quicker using an instant messaging service. Worldwide, over 3 billion people use messaging apps to communicate, whether it’s voice calls or …
Business messaging to reach customers: You need it! Read More »