9.9, 10.10, 11.11 sales: Are promotions hurting your business?

With sales events coming up on double-digit days, such as  9.9,10.10, 11.11, and 12.12, many businesses are rushing to offer discounted items to increase their sales. Sure, it makes sense to tap into these sales events hype, the benefits of which we’ve covered in the first part of this two-part series. But should you offer …

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