Day: June 29, 2022

“Say what you mean, and mean what you say.” While this statement is an often-quoted maxim for honest communication, human behaviour is often less straightforward. In reality, communication is nuanced, veiled, and usually conveys meaning through the things we don’t say, as much as the words we speak. When it comes to customer psychology, you’re …

Consumer psychology 4: What customers really mean Read More »

While only a few of us will ever set out to be business owners, and even fewer of us will own a physical store, almost all of us know the feeling of being drawn into a store. In an instant, that store made an impression on you. What pulled you into the store in the …

Consumer psychology 3: Design impactful retail experiences Read More »