A report by Harvard Business Review found that more than 75% of business leaders believe winning customers over comes down to giving them an experience they feel personally connected to — and that this is the key to a successful, steadily growing business. The trick is to understand your customers deeply: to dig into what they need and what they like, so you can give them exactly that.
Understanding what customer satisfaction really means
What does it actually mean to satisfy a customer? The first thing to understand is that satisfaction here is not only about a product or service being good quality or doing what it is supposed to do. It is also about offering something that reflects who the customer is, or what they are drawn to psychologically. Reach customers at that level and winning them over is no longer difficult — and it becomes far easier to build brand loyalty along the way.
Find the right data to improve your odds of winning customers over
There are plenty of ways to gather deeper insight into your customers — running a survey, for example. But your business may struggle to reach the right people, or to distribute a survey widely enough, and you can easily end up with data from the wrong group, or data that is simply inaccurate.
A far simpler and more accurate way to get data that genuinely helps your business is to pull it from what your customers actually buy, and use it to improve your products, your promotions and the service you give them.
For example:
Say you run a clothing shop, and the data shows that one group of regulars consistently buys pieces from a particular designer.
With the sales data in hand, you could design a special collection to bring those customers back more often, or create an exclusive premium item tied to that designer — another way to lift customer satisfaction.
You can apply the same approach to any other kind of business, of course: the customer who always orders milk tea from you, the customer who buys a coconut cake every week, the customer who buys anything with a rabbit on it. Spend a little time with the data you already have and you can pick out what they like, either individually or as a group — and winning them over stops being hard work.
With this approach you can:
- Respond to what your customers actually want
- Make customers feel special and encourage repeat purchases
- Deepen the affection customers feel for your brand
- Set your brand apart from the competition
Keep those insights at your fingertips — just use Qashier POS
If your business runs a membership scheme, storing this data becomes far more systematic, and you can look up each member individually. A loyalty programme built around a points system or special member privileges is well worth considering, because a Nielsen survey found that more than 84% of customers are more likely to favour a business that offers membership and a loyalty programme with points and exclusive discounts.
Qashier POS brings membership and loyalty programme features together in its customer management tools (loyalty available as an add-on). A customer simply types their name and phone number into the terminal and they are a member of your business straight away. From then on, whenever they buy something, they just give their phone number or name and the purchase is recorded in Qashier immediately.
Track every member transaction easily through QashierHQ
You keep learning about your customers from the data recorded in Qashier POS. Every member purchase is stored in a database you can reach any time, anywhere, through the QashierHQ back office — accessible from a web browser on any device.
That means you can use the data you hold to create experiences made specifically for your customers, and to build offers that genuinely appeal to them, which in turn lifts both satisfaction and affection for your brand.
Put customers first and sales will follow
The more you win customers over, the more it shows that you put them first. And when customers love your business, you hold a real advantage in a crowded, competitive market.
With Qashier you can put deeper customer insight to work and run your business better. And insight is not all Qashier gives you: it is an all-in-one solution covering store management and payments, making your operation more efficient and laying solid foundations for growth.
Start running a better store with Qashier today
If you would like Qashier to be the assistant your restaurant or retail business needs, get in touch for more information. We are ready to support you with terminals and an efficient POS system, plus support from our team seven days a week.
For more information, reach us on Line Official: @qashier.th or call 02 544 0267