{"id":14645,"date":"2023-06-06T14:59:13","date_gmt":"2023-06-06T07:59:13","guid":{"rendered":"https:\/\/qashier.com\/th\/?p=14645"},"modified":"2023-06-27T15:56:52","modified_gmt":"2023-06-27T08:56:52","slug":"how-good-food-photography-elevates-your-food-business","status":"publish","type":"post","link":"https:\/\/qashier.com\/th\/en\/blog\/2023\/06\/06\/how-good-food-photography-elevates-your-food-business\/","title":{"rendered":"How good food photography improves your F&amp;B business"},"content":{"rendered":"<p>You may have done this, or know someone who does. Don\u2019t be embarrassed, it\u2019s pretty common to see people take photos of their meals before digging in. After all, it\u2019s like how they say \u201cyou eat with your eyes first \u201d \u2013 it just goes to show how important photography, and specifically food photography is today.<\/p>\n<p>Once you\u2019ve chosen your preferred social media platform to feature your business, you definitely need content to fill it up. This is where food photography comes in, and no, it is not just \u201ctaking your camera, and pointing it at the food!\u201d There\u2019s more skill to it than that. And this article is going to teach you just how to do it!<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 20px\"><strong>What makes food photography the \u201csecret ingredient\u201d for success?<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Better food photographs boost sales<\/strong><\/li>\n<\/ul>\n<p>We don\u2019t even need statistics to prove this \u2013 because picture this scenario. There are two newly opened restaurants. Both the restaurants have exactly the same type of menu, but one of the menus has pictures that almost made you drool, but the pictures from the other restaurant are comparatively mediocre. Ask yourself which restaurants will have a longer queue?<\/p>\n<p>For the sceptics, here is a statistic for you \u2013 research has been done on restaurants and it was found that restaurants that went from text-based menus to photo-based menus in online ordering increased their conversion rates by 25%. The rationale is simple \u2013 visuals give consumers a sense of reassurance of what they can expect to eat, so they are more willing to take the risk of trying it out. Makes sense, doesn\u2019t it?<\/p>\n<ul>\n<li><strong>Better memory retention<\/strong><\/li>\n<\/ul>\n<p>Did you know that people generally remember information better when it is paired together with an illustration? It\u2019s true! When people hear information, they\u2019re likely to remember only 10% of that information three days later. If the image is paired with that same information, people retain 65% of the information three days later. Crazy how images can make such a difference, right?<\/p>\n<p>This just proves that food photography is crucial to help potential customers to not only be aware of your establishment, but actually remember it too!<\/p>\n<ul>\n<li><strong>Get more reach<\/strong><\/li>\n<\/ul>\n<p>Visual marketing is on an upward trajectory. As early as 2018, an estimated 84% of communication was visual. If you add pictures to your content, you can actually stand to get 94% more views than without! Food photography is so important especially if you are just starting out, for this can propel your business forward with increased reach, which may translate into increased patronage.<\/p>\n<p>Now, let\u2019s move on to the tips for your food photography!<\/p>\n<h3><strong><span style=\"font-size: 20px\">Tips for better food photography<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Make use of what you already have<\/strong><\/li>\n<\/ul>\n<p>Use the tools you have \u2013 you don\u2019t need fancy equipment! You have a powerful camera right in your pocket. Pick your best looking utensils and cutlery, and frame your store as the backdrop. Most importantly, use natural lighting as much as possible to keep the natural hues which might get altered from the harshness of camera flash. You don\u2019t need expensive lights, let nature do its thing.<\/p>\n<ul>\n<li><strong>Think of a theme<\/strong><\/li>\n<\/ul>\n<p>This is useful if you are planning out your social media feed.<\/p>\n<p>You need to decide on what kind of aesthetic you want for your photos. Do you want it to be a simple photo that just highlights your food, or do you want to include a certain colour palette?<\/p>\n<p>Would you want the food itself to be themed \u2013 for example rainbow themed food displaying the colours, or something that fits a specific occasion or festivities? To be honest, the possibilities here are endless and it really up to how you want to market your brand!<\/p>\n<p>These are things that are worth considering when planning your photos, as well as your social media feed. Generally, if you are planning to use social media for outreach, it will be the biggest factor in creating the first impressions for your potential customers. People will associate your theme with your brand, giving your brand visibility.<\/p>\n<ul>\n<li><strong>Your dish is the star of the show!<\/strong><\/li>\n<\/ul>\n<p>Avoid clutter \u2013 make your dish the focus. They are the main characters of the story your photo is telling!<\/p>\n<p>Just try not to have too many things in your photo, as it may clash with your main dish. Keep it simple, and just let the food speak for itself.<\/p>\n<p>You can also avoid such clashes by adding items or props in colours that complement the actual dish. This helps the colours to stay balanced. If you want your dish to \u2018pop\u2019, you can also consider using a muted background.<\/p>\n<ul>\n<li><strong>Or\u2026 skip the props altogether!<\/strong><\/li>\n<\/ul>\n<p>If you don\u2019t have much equipment, you don\u2019t need to worry! You can just use your dish as the prop itself.<\/p>\n<p>Play around with the plating of the food. For example, you can switch up the pattern of how you drizzle the syrup for your desserts. The possibilities are endless here too \u2013 all you need is some creativity and patience.<\/p>\n<p>You can zoom in further into the food, get up-close-and-personal to show details as well!<\/p>\n<ul>\n<li><strong>Play with angles<\/strong><\/li>\n<\/ul>\n<p>Don\u2019t be afraid to try out new angles for your pictures!<\/p>\n<p>Take multiple angles \u2013 instead of head on \u2013 present food in angles not seen from.<\/p>\n<p>A bird\u2019s-eye-view? An ant\u2019s eye view? Move around your food and show it off \u2013 after all, it is what will make customers want to visit your store.<\/p>\n<p>We hope that this article has given you more insight on Food Photography! With these tips, you can get started right away with your journey into creating an amazing social media feed for your store, with better photography, and a real potential to boost sales. You can thank us later! \ud83d\ude09<\/p>\n<p>There are many social media platforms out there \u2013 however Facebook still holds the position of the <a href=\"https:\/\/www.businessnewsdaily.com\/7832-social-media-for-business.html\">most popular social media network<\/a> with over 2.9 billion active monthly users as of 2021. You do not have to limit yourself to one platform though! Find out more in our article about the best social media platform to use for your business.<\/p>\n<p>With your food photography tips covered, as a small business owner you definitely have more things to cover. Let us at Qashier help you out with solutions that fit your business needs!<\/p>\n<p>Our all-in-one Point-of-Sales (POS) provides software sleek, compact and portable hardware for F&amp;B\/Beauty\/Retail stores. Our system covers the full spectrum of functions including<\/p>\n<ul>\n<li>QR ordering<\/li>\n<li>table management<\/li>\n<li>employee management<\/li>\n<li>customer loyalty programme<\/li>\n<li>data analytics<\/li>\n<li>cashless payment<\/li>\n<\/ul>\n<p>And more, all within one device!<\/p>\n<p>Speak to us to see if Qashier\u2019s Smart POS can meet your business needs. Schedule a meeting with us here, call us <i>at\u00a0<a href=\"tel:025440267\">02-544-0267<\/a>\u00a0or Contact us via Line Official:\u00a0<a href=\"https:\/\/page.line.me\/?accountId=qashier.th\">@qashier.th<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have done this, or know someone who does. Don\u2019t be embarrassed, it\u2019s pretty common to see people take photos of their meals before digging in. After all, it\u2019s like how they say \u201cyou eat with your eyes first \u201d \u2013 it just goes to show how important photography, and specifically food photography is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qashier.com\/th\/en\/blog\/2023\/06\/06\/how-good-food-photography-elevates-your-food-business\/\"> <span class=\"screen-reader-text\">How good food photography improves your F&amp;B business<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":29,"featured_media":14649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-14645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How good food photography improves your F&amp;B business - Qashier Thailand<\/title>\n<meta name=\"description\" content=\"Visual marketing is on an upward trajectory. 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