{"id":12756,"date":"2023-02-03T15:52:26","date_gmt":"2023-02-03T08:52:26","guid":{"rendered":"https:\/\/qashier.com\/th\/?p=12756"},"modified":"2023-02-03T15:52:26","modified_gmt":"2023-02-03T08:52:26","slug":"beauty-industry-trends-in-2023","status":"publish","type":"post","link":"https:\/\/qashier.com\/th\/en\/blog\/2023\/02\/03\/beauty-industry-trends-in-2023\/","title":{"rendered":"Beauty industry trends to know in 2023"},"content":{"rendered":"<span style=\"font-weight: 400\">The beauty retail industry is growing at an incredible pace and tech is the catalyst. It\u2019s a bold opening statement, but let\u2019s look at the numbers. Currently, the beauty retail industry generates <\/span><a href=\"https:\/\/www.statista.com\/topics\/3137\/cosmetics-industry\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">$100 billion worldwide<\/span><\/a><span style=\"font-weight: 400\">. In 2023, the beauty industry in Southeast Asia is <\/span><a href=\"https:\/\/www.statista.com\/outlook\/dmo\/ecommerce\/beauty-health-personal-household-care\/beauty-care\/southeast-asia\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">projected<\/span><\/a><span style=\"font-weight: 400\"> to increase by 10.98%, with a market volume of US$ 4.66 billion in 2027. In Thailand, Beauty and Beauty surgery Clinics are projected to reach 45,000 million baht based on the <a href=\"https:\/\/www.bangkokbiznews.com\/health\/well-being\/1035650\">study<\/a><\/span>\r\n\r\n<span style=\"font-weight: 400\">Grooming services, in particular, have gained popularity in the past few years, <\/span><a href=\"https:\/\/istrata.co\/beauty-and-cosmetics-market-in-southeast-asia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">grossing over $20 billion<\/span><\/a><span style=\"font-weight: 400\">. It is also worth noting that Southeast Asia contributes a high market share of <\/span><a href=\"https:\/\/istrata.co\/beauty-and-cosmetics-market-in-southeast-asia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">61.6% to the halal cosmetics industry<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n\r\n<span style=\"font-weight: 400\">What does the data all mean for beauty retail shops? Whether you\u2019re a spa, a salon, or a direct retail shop, we clue you into five trends that may see you grow in 2023.<\/span><b><\/b>\r\n<h2><span style=\"font-size: 20px\">Beauty industry trends to know in 2023<\/span><\/h2>\r\n<h3><span style=\"font-size: 16px\"><b>1. Tech will transform the beauty sector<\/b><\/span><\/h3>\r\n<span style=\"font-weight: 400\">There\u2019s no question that digital technology is transforming the beauty industry, from the varied \u201cconsumer experiences\u201d to the actual products themselves. Connectivity, convenience and community are the buzzwords for 2023 with brands tapping into on-demand apps and connected wearable devices and social commerce.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In 2023, beauty looks central to merging online and offline formats, with the metaverse having a profound impact and consequences for self-expression as we explore 3-D spaces with digital avatars.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Need more proof that the future is &#8216;phygital&#8217; &#8211; melding physical with the digital?<\/span>\r\n\r\n<span style=\"font-weight: 400\">The rise of virtual influencers in beauty. Digital natives like Gen Z and Gen Alpha may find that they can relate just as easily to virtual influencers as they can to traditional influencers. Or perhaps even more so, as sometimes real-life influencers present an aspirational version of life frustratingly out of reach to many.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Virtual influencers generate high engagement rates and offer brands a way to differentiate themselves from their competitors. Interestingly, according to a New Media and Society <\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/14614448221102900\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">study<\/span><\/a><span style=\"font-weight: 400\">, viewers&#8217; parasocial response to virtual influencers doesn&#8217;t differ significantly from their response to human influencers.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Never mind the metaverse and virtual influencers, if your business hasn\u2019t got a social media presence in 2023, it\u2019s time to start showcasing your products and your brand on the Internet, on Instagram and on Tiktok.<\/span>\r\n<h4><span style=\"font-size: 16px\"><b>We can help beauty businesses with this:<\/b><\/span><\/h4>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/qashier.com\/blog\/2022\/03\/14\/which-social-media-platform-best-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Which social media platform is best for your business?<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/qashier.com\/blog\/2022\/08\/29\/influencer-marketing-why-your-business-need-this\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Influencer marketing: Why your business needs it<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/qashier.com\/blog\/2022\/06\/20\/better-product-photography-to-boost-your-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Better product photography to boost your brand<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a style=\"font-size: 16px;background-color: #ffffff\" href=\"https:\/\/qashier.com\/blog\/2022\/09\/05\/trending-how-short-form-video-changed-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">How short-form video changed social media<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><span style=\"font-size: 16px\"><b>2. Consumers expect personalised offerings<\/b><\/span><b><\/b><\/h3>\r\n<span style=\"font-weight: 400\">Personalisation has become ingrained in customer expectations. According to <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">McKinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400\">, 71% of consumers expect companies to deliver personalised interactions, and 76% get frustrated when this doesn\u2019t happen. Mckinsey\u2019s study also found that personalisation fuels performance and better customer outcomes. Companies that grow faster drive 40% more revenue from personalisation than their slower-growing counterparts.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In beauty, consumers who get personalised recommendations are more likely to purchase. Businesses that don\u2019t deliver tailored experiences to individuals risk losing out on customers. According to a recent Optimizely survey, <\/span><a href=\"https:\/\/www.optimizely.com\/company\/press\/heightened-expectations-for-digital-experiences-this-holiday-season\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">63% of consumers<\/span><\/a><span style=\"font-weight: 400\"> are more likely to do holiday shopping with brands that customise the experience to their needs.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Increasingly customers demand that brands understand and anticipate their needs &#8211; <\/span><a href=\"https:\/\/www.insiderintelligence.com\/chart\/256614\/Attitude-of-Consumers-Worldwide-Toward-Personalization-Customer-Experience-Provided-by-Company-2020-2022-of-respondents\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">88% of shoppers <\/span><\/a><span style=\"font-weight: 400\">feel the experience a brand provides is just as important as its product. So how can beauty retail tap into consumer preferences for personalisation in 2023 and beyond?<\/span>\r\n\r\n<span style=\"font-weight: 400\">Take a leaf from the Beauty brand Sephora which has nailed personalisation thanks to its approach to customer experience. Its high-touch loyalty program is well-organised across all channels. Everything from customer answers to quizzes and regular buying habits is stored and used to personalise interactions.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Every interaction on each of Sephora\u2019s different platforms displays the customer\u2019s loyalty points. Store associates can also see a customer\u2019s profile in-store and track recent purchases and items sampled, making it easier to find and buy them in-store or online. The easiest way to track customers\u2019 preferences? Brands can use <\/span><span style=\"font-weight: 400\">smart <a href=\"https:\/\/qashier.com\/th\/en\/beauty-salon-pos\/\">point-of-sale solutions<\/a><\/span><span style=\"font-weight: 400\"> for beauty businesses to store customers\u2019 information, gathering data to recommend treatments for their clients.<\/span>\r\n<h3><b><\/b><span style=\"font-size: 16px\"><b>3. Loyalty programs continue to win over customers<\/b><\/span><\/h3>\r\n<span style=\"font-weight: 400\">Loyalty programs represent a massive opportunity for beauty brands to personalise their offering and retain more long-term customers. Pioneering beauty brand Sephora led the way with its ultra-personalized loyalty program, Beauty Insider, in 2007. But in 2023, consumers are still looking to purchase from brands that offer rewards.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Around the world, <\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/what-consumers-want-loyalty-programs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">56% of consumers<\/span><\/a><span style=\"font-weight: 400\"> said they\u2019re more likely to buy from a brand with a loyalty program. Consumers cite personalised rewards that are automatically applied as some of their top reasons.<\/span>\r\n\r\n<span style=\"font-weight: 400\">So in 2023, it\u2019s time to create your loyalty program if you haven\u2019t created one. Some perks you can include are seasonal savings, birthday gifts, free shipping, points based on customer spending, and more.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Read more: <\/span><a href=\"https:\/\/qashier.com\/blog\/2022\/04\/11\/how-to-run-a-customer-loyalty-program\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">How to run a customer loyalty program<\/span><\/a>\r\n<h3><span style=\"font-size: 16px\"><b>4. Natural, sustainable and halal products<\/b><\/span><\/h3>\r\n<span style=\"font-weight: 400\">Consumers are increasingly demanding that brands uphold sustainable values that match their own. Conscientious shoppers choose brands based on their environmental impact. A <\/span><a href=\"https:\/\/www.alizila.com\/asia-pacific-consumers-willing-to-pay-premium-for-sustainable-products-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">survey<\/span><\/a><span style=\"font-weight: 400\"> by Bain &amp; Co in 2022 shows that about 90% of consumers in Asia-Pacific are willing to pay more for sustainable products.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/janio.asia\/articles\/beauty-personal-care-sea\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Euromonitor report on Trends in Asian Beauty and Personal Care<\/span><\/a><span style=\"font-weight: 400\"> echoes that demand, with words like \u201cnatural\u201d and \u201ccruelty-free\u201d\u00a0 becoming increasingly important to consumers when purchasing products in recent years. In Southeast Asia, a trend is rising for consumers to want to choose more sustainable products or products with natural ingredients, that are environmentally friendly.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In another Euromonitor report looking at the island nation of Singapore, it has been stated that when searching for products online, consumers look for keywords such as \u201cnatural\u201d, \u201crestore\u201d, and \u201cdetox\u201d particularly in skin care and baby products. Similarly, in Thailand, there was a shift towards products with more natural ingredients.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Similarly, according to Euromonitor\u2019s Beauty and Personal Care in Vietnam, consumers are attracted towards products marketed as \u201cnatural\u201d and organic, despite their normally higher price tags. Bad press and increased public awareness about the possible toxicity and adverse health effects of beauty products containing artificial chemicals have helped this trend gain traction. Therefore, more consumers are choosing herbal and naturally positioned products over their artificial-based counterparts.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Another trend in the Southeast Asian market is the rise of halal products to cater to the region&#8217;s large population of Muslim consumers, particularly in Indonesia, Malaysia and Singapore.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For now, skin care is the largest halal sector within Southeast Asia at 31%, but haircare and body care present opportunities for product innovation. Spas, salons and other beauty retail brands will need to choose lines that represent this demand for \u2018natural\u2019 products and add Muslim-friendly lines to their product offerings to capture a market share.<\/span>\r\n\r\n<b>Read more:<\/b> <a href=\"https:\/\/qashier.com\/blog\/2022\/05\/09\/3-ways-to-market-a-sustainable-fashion-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">3 ways to market a sustainable fashion business<\/span><\/a>\r\n<h3><span style=\"font-size: 16px\"><b>5. Shoppers want a hybrid of both physical and online shopping<\/b><\/span><\/h3>\r\n<span style=\"font-weight: 400\">There has been a gradual decline in web sales as more users in Asia have become <\/span><a href=\"https:\/\/www.inmobi.com\/company\/press\/southeast-asia-led-as-a-mobile-first-consumer-economy-in-2020-says-inmobi-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">increasingly mobile-first<\/span><\/a><span style=\"font-weight: 400\">. As more consumers in the region choose to make in-app purchases over the web, retailers need to invest more in enhancing their mobile app customer interface and user experience to aid sales conversion.<\/span>\r\n\r\n<span style=\"font-weight: 400\">More consumers in Southeast Asia are also embarking on shopper journeys across various digital channels \u2013 from retailers\u2019 websites to search engines and apps. To stay differentiated with personalised engagements, retailers should look at a full-funnel advertising campaign to ensure relevant ads are targeted at every step of the consumer\u2019s journey.<\/span>\r\n<h4><span style=\"font-size: 14px\">Customer&#8217;s behavior shifts<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Shoppers in Asia-Pacific are also leaving more reviews now than ever, \u200bwith 60% claiming they have recommended a company to someone based on a good experience and 61% claiming to have left a positive review given a pleasant customer experience. Most Asian-Pacific shoppers also reported their preference for retailers to have a good range of products on the website\/app and the ability to purchase online and pick up their items in person.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Therefore, this has revealed the importance of physical channels in creating a more unique and festive shopping experience or completing the purchase journey that might have started online.<\/span>\r\n\r\n<span style=\"font-weight: 400\">We see this, especially among the younger generation. During the last year-end <\/span><a href=\"https:\/\/www.criteo.com\/blog\/2021-holiday-consumer-shopping-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">festive period<\/span><\/a><span style=\"font-weight: 400\">, Gen Zs especially reported their intention to spend more time shopping for gifts in-store. This could be attributed to their desire for experiential retail experiences, something that online shopping cannot replicate.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Thus, a strong omnichannel strategy will be crucial for brands to capture as much market share as possible, amid the increasingly competitive retail landscape. <\/span><span style=\"font-weight: 400\">This means keeping online transactions smooth and convenient. While enhancing consumers\u2019 physical store experiences to close the loop on their purchase journey.<\/span>\r\n\r\n<strong>Read more:<\/strong>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/qashier.com\/blog\/2022\/03\/09\/which-ecommerce-platform-is-right-for-you\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Which eCommerce platform is right for you?<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a style=\"font-size: 16px;background-color: #ffffff\" href=\"https:\/\/qashier.com\/blog\/2022\/03\/07\/ecommerce-trends-in-southeast-asia-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u00a0E-commerce trends in Southeast Asia you need to know<\/span><\/a><\/li>\r\n<\/ul>\r\n<b>Grow your business with Qashier<\/b>\r\n\r\n<span style=\"font-weight: 400\">Qashier <a href=\"https:\/\/qashier.com\/th\/en\/beauty-salon-pos\/\">POS for service<\/a> offers multiple digital solutions, including QR code ordering, employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.<\/span>\r\n\r\nWith the above information, it should allow you to give your customers a convenient, quick and personalised way of experiencing the best service without sacrificing their time. In turn, they will keep coming back for more.\r\n\r\nQashier promises a seamless setup within 10 minutes, without any need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. You\u2019ll find 7-days-a-week responsive technical support from the local team if you require assistance\r\n\r\nSpeak to us to see if Qashier\u2019s Smart POS can meet your business needs. Schedule a meeting with us\u00a0at 02-506-1934 or Contact us via Line Official:\u00a0<a href=\"https:\/\/page.line.me\/?accountId=qashier.th\">@qashier.th<\/a>","protected":false},"excerpt":{"rendered":"<p>The beauty retail industry is growing at an incredible pace and tech is the catalyst. It\u2019s a bold opening statement, but let\u2019s look at the numbers. Currently, the beauty retail industry generates $100 billion worldwide. In 2023, the beauty industry in Southeast Asia is projected to increase by 10.98%, with a market volume of US$ &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qashier.com\/th\/en\/blog\/2023\/02\/03\/beauty-industry-trends-in-2023\/\"> <span class=\"screen-reader-text\">Beauty industry trends to know in 2023<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":15,"featured_media":12757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[59],"tags":[145,135,146],"class_list":["post-12756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business","tag-beauty","tag-business-trends","tag-pos-for-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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