{"id":7991,"date":"2022-05-30T18:16:42","date_gmt":"2022-05-30T10:16:42","guid":{"rendered":"https:\/\/qashier.com\/sg\/?p=7991"},"modified":"2023-01-18T15:13:57","modified_gmt":"2023-01-18T07:13:57","slug":"five-star-google-review-from-salon-customers","status":"publish","type":"post","link":"https:\/\/qashier.com\/sg\/blog\/2022\/05\/30\/five-star-google-review-from-salon-customers\/","title":{"rendered":"Need a 5-star Google Review? Salon customers want these 5 things"},"content":{"rendered":"

One of the easiest ways to optimise search results for your salon business, or any business for that matter, is to register a business listing to Google Maps. While being searchable supports brand awareness, it also means just about anyone can comment and rate your business.<\/span><\/p>\n

As a business owner, you\u2019d want to do everything to meet your customers\u2019 needs, but sometimes the feeling may not be mutual.<\/span><\/p>\n

Online reviews are rife with customers griping about anything big or small – these comments are forever, and can potentially hurt your business.<\/span><\/p>\n

So how do you ensure that your customers walk away with a glowing review? Short of offering freebies for every 5-star review, there are five things you can do now that can engender overall customer satisfaction.<\/span><\/p>\n

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  1. Create an experience<\/b><\/li>\n<\/ol>\n

    People come to salons to get their hair or nails done, which should be an enjoyable activity, but sitting in a grooming chair for long hours can get boring.<\/span><\/p>\n

    Apart from offering new products, unique experiences also can deliver a thrill. Who doesn\u2019t love some novelty?<\/span><\/p>\n

    Just look at the successful coffee chain Starbucks. Apart from seasonal, Instagrammable drinks, they even have themed cafes.<\/span><\/p>\n

    In Singapore, Qashier client, <\/span>The Mezz<\/span><\/a> serves up haircuts alongside food and drinks. The jazzy, art deco, loung-like ambience in the adjacent cocktail bar also means you\u2019ll be able to enjoy a drink in your fresh hairstyle immediately after your session is over.<\/span><\/p>\n

    There are other ways to refresh, and reinvigorate your business\u2019 interior without renovation. Instead, you can have themed decorations to coincide with cultural festivals, and holidays.<\/span><\/p>\n

    When customers walk through your doors, they will be wowed by something fresh all year round.<\/span><\/p>\n

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    1. Make it personal\u00a0<\/b><\/li>\n<\/ol>\n

      Salons and barbershops are a social experience. The close proximity and the shared banter, all lead to a bond forming between craftsman and client. Add the emotional uplift of getting a make-over and a strong positive relation is formed with your brand and business.\u00a0<\/span><\/p>\n

      Train your employees to remember individual needs and tailor services to their customers.<\/span><\/p>\n

      Take the example of Aveda, a well-known salon chain, who offer <\/span>complimentary sensory experiences <\/span><\/a>such as hand massages using their products.<\/span><\/p>\n

      You too can offer customers specialised client services. You\u2019ll need a system to jot down each customers\u2019 wants and needs. Digitise this data collection and keep your customers\u2019 info at your fingertips. Then your staff can easily tap into the data, tailoring your services for them.<\/span><\/p>\n

      With a Qashier\u2019s customer relationship manager, you can even set up birthday discounts! So celebrate special events with your customers, make them feel good, and they will stay loyal to your brand.<\/span><\/p>\n

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      1. Keep your business transparent<\/b><\/li>\n<\/ol>\n

        Today\u2019s consumers are more educated and self-aware than ever. They know that their choices impact the Earth, and they care about supporting a company that aligns with their beliefs.<\/span><\/p>\n

        Surveys <\/span><\/a>have shown that transparent brands achieve more robust customer engagement. What does transparency mean? In general, it refers to being upfront about your supply chain, and keeping honest about pricing.<\/span><\/p>\n

        Your salon can be transparent about your products and services in two ways. <\/span><\/p>\n

        First, choose products from brands with a mission rooted in ethical processes and environmental responsibilities. Next, be honest with your recommendations to customers – tell them how long a service will take and the steps involved. And more importantly, be upfront about the pricing.<\/span><\/p>\n

        If you ever make a mistake, not to worry, we have a guide on how to <\/span>communicate openly with your customers<\/span><\/a>.<\/span><\/p>\n

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        1. Digitise your services to save time<\/b><\/li>\n<\/ol>\n

          Time is of the essence, and some customers might not have the luxury of hanging out with you at your store.<\/span><\/p>\n

          One solution is to include quick services to your list of offerings, like Qashier\u2019s client Doosh with their <\/span>30-minute clean shave.<\/span><\/a><\/p>\n

          Save even more time, digitise your salon processes. Here are some ways to do so:<\/span><\/p>\n