{"id":7455,"date":"2022-04-20T07:00:05","date_gmt":"2022-04-19T23:00:05","guid":{"rendered":"https:\/\/qashier.com\/sg\/?p=7455"},"modified":"2023-07-13T17:24:56","modified_gmt":"2023-07-13T09:24:56","slug":"how-to-communicate-during-a-crisis","status":"publish","type":"post","link":"https:\/\/qashier.com\/sg\/blog\/2022\/04\/20\/how-to-communicate-during-a-crisis\/","title":{"rendered":"How to communicate during a crisis"},"content":{"rendered":"

Recently, chocolate manufacturer Ferrero had to pull their popular Kinder brand chocolate off the shelves in <\/span>several countries<\/span><\/a> due to food contamination. This crisis highlights the fact that things can still go awry for all businesses, despite processes put in place to avoid them.<\/span><\/p>\r\n

Even the smallest mistakes can result in drastic consequences, especially if your supply chain spreads across multiple countries. A wrongly typed date in an email can result in a late shipment of goods, which might delay your customers\u2019 plans. Or it could be a result of marketing efforts, such as when a social media post indicates free giveaways when there is none.<\/span><\/p>\r\n

While human error might be the reason for your crisis, some events are out of your control. The Covid-19 pandemic is the best example. While not the supplier\u2019s fault, shipping delays can lead to very unhappy customers. In fact, shipment delivery is <\/span>one of the top reasons<\/span><\/a> Southeast Asian customers are dissatisfied with their purchases.<\/span><\/p>\r\n

So how can you communicate clearly and effectively, both to stakeholders and customers? Here are three things you can keep in mind:<\/span><\/p>\r\n

Plan your next steps<\/b><\/p>\r\n

Once something goes wrong, plan your next steps. Project confidence in your actions when you speak to stakeholders. For your employees to assure customers confidently, they themselves must buy into your plan to manage the situation.<\/span><\/p>\r\n

You can create a blueprint for navigating tough times before it arises. The plan can include:\u00a0<\/span><\/p>\r\n