{"id":7414,"date":"2022-04-18T07:00:28","date_gmt":"2022-04-17T23:00:28","guid":{"rendered":"https:\/\/qashier.com\/sg\/?p=7414"},"modified":"2023-07-13T17:25:05","modified_gmt":"2023-07-13T09:25:05","slug":"tips_for_good_customer_communication","status":"publish","type":"post","link":"https:\/\/qashier.com\/sg\/blog\/2022\/04\/18\/tips_for_good_customer_communication\/","title":{"rendered":"Tips for good customer communication"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Think about the cheery barista who never fails to greet you by name. Or the sales assistant who approached you to help search for an item. Whenever a customer interacts with your brand, you have a chance to wow them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Communication skills are the cornerstone of customer interactions. Good communication can be the difference between a business gaining a loyal customer, or failing to grow their numbers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">You want customers to walk away feeling positive after every interaction. It&#8217;s all about emotional marketing, which translates across every touchpoint customers have with your business.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">These opportunities carry over into digital communications &#8211; when customers sign up for a newsletter, or they message your social media account, or when providing feedback via a sales hotline.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Here\u2019s three tips to communicate better with your customers.<\/span><\/p>\r\n<p><b>Tip 1: Make them feel special\u2026<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">Customers want to feel like they are the only ones in the world when they shop with you. Give them that exclusivity by rolling out customer loyalty programs tailored to them.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">For instance, Sephora in Singapore, has a customer loyalty program called the <\/span><a href=\"https:\/\/www.sephora.sg\/beauty-pass\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Sephora Beauty Pass<\/span><\/a><span style=\"font-weight: 400\">, where customers can rack up points based on their purchases. The number of points shoppers earn puts them into tiers, with each tier having special product discounts and benefits to unlock.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">A smart POS system will help you keep track of a customer\u2019s points at the point of sale.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">But how about when your customers are shopping online?<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">One way to make them feel special is to make online digital shopping experiences exciting. You could send two types of emails, a \u201cthank you\u201d card after purchase, or a personalised message to get their feedback on the shopping experience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Additionally, monthly e-newsletters also give that feeling of being part of the inner circle. Target your communications for customers in your customer loyalty program to feel exclusive and unique, and you just might see your sales increase.<\/span><\/p>\r\n<p><b>\u2026 and surprise them!<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">Customers like to feel that their favourite brands remember them, so make them feel special by sending them a personalised e-card or message on their birthday. Be it offline or online, ensure that the card is personalised with their names.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Even better still, provide them with a discount code that they can use online or in-store. <\/span><\/p>\r\n<p><span style=\"font-weight: 400\">With a customer relationship management tool, you can get all the information you need by getting customers to key in their details at the point of sale.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">All of this puts a human touch to digital communication and will stand out amongst all the generic emails customers get on their birthday!<\/span><\/p>\r\n<p><b>Tip 2: Get feedback<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">It&#8217;s essential to understand what customers need and want, so businesses often pay marketers to survey trends and go where their customers want to go.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">But it might not be possible to know everything, so the best way to find out is to regularly ask your customers how your business can improve.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Surveys are a great way for customers to provide their insights on your product or service. If they had a wonderful experience with an employee, it also helps you highlight staff that can lead the customer interaction experience moving forward.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">To make customers&#8217; feedback hassle-free, you can tap on the QashierX1 or QashierXL&#8217;s <\/span><a href=\"https:\/\/support.qashier.com\/sg\/en\/articles\/4206123-conducting-customer-satisfaction-surveys\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">smart interface<\/span><\/a><span style=\"font-weight: 400\">, which lets customers rate the service they have received by selecting an emoji. You can then retrieve the data and use it to improve customer service.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">You could also add a quick response (QR) code to your receipts to bring your customers to your feedback page. Apart from allowing customers to reach the feedback page quickly, there are many ways QR codes can elevate your business. Check out our <\/span><a href=\"https:\/\/qashier.com\/sg\/blog\/2022\/04\/04\/5-ways-qr-codes-elevate-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">blog post<\/span><\/a><span style=\"font-weight: 400\"> on how Qashier Solutions help you integrate QR codes into your daily customer interactions.<\/span><\/p>\r\n<p><b>Tip 3: Above all, empathy is key<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">Customer complaints will happen, but view it as a chance to build a strong customer relationship quickly when you resolve them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">There are many ways to provide customer feedback channels. From artificial intelligent chatbots on your website to social media messages, you should ensure that your brand voice is consistent and responsive across all channels.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">To calm a customer down, prepare a script that prioritises empathising with the customer first, no matter the complaint.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">It&#8217;s also not a good idea to keep the customer waiting.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">People dislike holding for more than a couple of minutes, so it is important to take steps to make sure all calls are being transferred to the right person or voicemail in less than a minute. An excellent automated answering system will help shorten hold times.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Another function is to ensure there is a system that signals when a customer has held for several minutes. In the meantime, make it easier for you or your staff to access customer records speedily through a digitalised customer management system that comes with <\/span><a href=\"https:\/\/qashier.com\/sg\/loyalty\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Qashier<\/span><\/a><span style=\"font-weight: 400\">\u2019s smart POS solutions, so your business isn&#8217;t constantly putting customers on hold.<\/span><\/p>\r\n<p><b>Conclusion<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">It goes without saying that when customers feel valued interacting with your business, they will want to return and purchase more of your products and services. It also helps with marketing &#8211; word of mouth is a wonderful testimonial to your products and services.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Statistics <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/01\/29\/the-value-of-investing-in-loyal-customers\/?sh=6f42ee3f21f6\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">show<\/span><\/a><span style=\"font-weight: 400\"> that businesses are 14 times more likely to sell to a current customer than a new one.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Therefore, it&#8217;s time to get serious about your customer interaction and make communication as engaging as possible.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Customer service is at the heart of good communication, so take your time out to train staff who can deliver the best customer service.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Introduce customer service standard protocols for employees to learn how to manage customers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">These standards and benchmarks will ensure that your staff know how to manage clients in every situation, and ensure staff provide exemplary customer service each time customers interact with your company.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">With a smart POS system like <\/span><a href=\"https:\/\/qashier.com\/sg\/#pos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">QashierX1 or QashierXL<\/span><\/a><span style=\"font-weight: 400\">, your staff can focus on customers instead of juggling orders, managing items and processing payments.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Qashier offers multiple digital solutions, including QR code table ordering, table management (F&amp;B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and cashless payments, in an all-in-one device.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Qashier promises a seamless setup within 10 minutes, without any need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. You&#8217;ll find 7-days-a-week responsive technical support from the local team if you require assistance.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\"><span style=\"font-size: 16px\">Speak to us to see if Qashier\u2019s Smart POS can meet your business needs. Schedule a meeting with us <a href=\"#sign-up-now\">here<\/a>, call us at <a href=\"tel:3165 0155\">(+65) 3165 0155<\/a>, <a href=\"https:\/\/wa.link\/47iwaz\">WhatsApp (+65) 8882 8912<\/a>, or email <a href=\"mailto:hello@qashier.com\/sg\">hello@qashier.com\/sg<\/a>.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Think about the cheery barista who never fails to greet you by name. Or the sales assistant who approached you to help search for an item. Whenever a customer interacts with your brand, you have a chance to wow them. Communication skills are the cornerstone of customer interactions. Good communication can be the difference between &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qashier.com\/sg\/blog\/2022\/04\/18\/tips_for_good_customer_communication\/\"> <span class=\"screen-reader-text\">Tips for good customer communication<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":15,"featured_media":7415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[59],"tags":[105,104,102,98,99,75,86,90,78,68,73],"class_list":["post-7414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business","tag-communication","tag-customer-loyalty-program","tag-customer-relationship-management","tag-digitalisation","tag-fb-smart-pos-solution","tag-investing-in-a-pos-system","tag-qashierx1","tag-qashierxl","tag-qr-code-ordering-system","tag-restaurant-pos-system","tag-smart-pos-system"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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