{"id":14324,"date":"2023-10-18T11:43:29","date_gmt":"2023-10-18T03:43:29","guid":{"rendered":"https:\/\/qashier.com\/sg\/?p=14324"},"modified":"2023-12-06T13:26:00","modified_gmt":"2023-12-06T05:26:00","slug":"tiktok-live-is-it-time-for-your-business-to-hop-onto-live-streaming","status":"publish","type":"post","link":"https:\/\/qashier.com\/sg\/blog\/2023\/10\/18\/tiktok-live-is-it-time-for-your-business-to-hop-onto-live-streaming\/","title":{"rendered":"TikTok Live: Is it time for your business to hop onto Live Streaming?"},"content":{"rendered":"

SMEs, listen up! Do you agree that the powerhouse of TikTok Live is a thriving hotspot for businesses like yours to gear up engagement and boost your slow physical sales?<\/span><\/p>\n

TikTok as a platform has garnered a whopping <\/span>325 million monthly<\/span><\/a> users. In Malaysia alone, almost 7 million users were recorded in 2022, and users will surge by 52% in 2026.<\/span><\/p>\n

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On top of that, 15 million businesses have been getting in on the action!\u00a0\u00a0<\/span><\/p>\n

2022 was a year when TikTok Shop gained the attention of businesses as they tried out the platform with much success. This includes renowned brands like <\/span>Maybelline<\/span><\/a>,<\/span> Farm Fresh, and Skintific<\/span><\/a>. Their results have shown impressive tractions from audiences, with consistent monthly growth in their merchandise sales.<\/span><\/p>\n

Not to forget, TikTok entrepreneurs like <\/span>Khairul Aming<\/span><\/a>, who took his daily sambal sales from 3,000 to 7,000 bottles, all thanks to TikTok Shop. Malaysia local legend\u00a0 <\/span>Hygr’s<\/span><\/a> viral TikTok post overnight triggered hundreds, even thousands of orders daily. These set a transparency for success, heating business visibility and spicing up sales on this digital platform.<\/span><\/p>\n

How attractive is TikTok Live?<\/b>
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TikTok Live has paved a significant game-changer in the world of social commerce. It offers a fulfilling choice if you aim to connect with sizable audiences in real-time and create a strong community around your business. The built-in features, including live chats, quick feedback, and Q&A sessions, are just what your business needs to hit the ground running!<\/span><\/p>\n

Large and Active User Base<\/i><\/b><\/h3>\n

TikTok ranks as the fastest-growing social media platform, <\/span>reaching 1 billion active users within five years<\/span><\/a>. In contrast, Instagram achieved this milestone in approximately seven years. Remarkably, TikTok outpaces Facebook, which took eight years to reach the same level of success.<\/span><\/p>\n

Additionally, the value of hopping onto the TikTok trend does not only rely on the account user count. How long do you think users spend time on this app? Get this – a total of 14.3 hours per month! Yes, this means you can almost endlessly sell more products on TikTok’s live shopping feature, all while raising brand awareness.<\/span><\/p>\n

Higher Sales Potential<\/i><\/b><\/h3>\n

Did you know <\/span>60% of TikTok users<\/span><\/a> are Gen Z and Millennials? This market has massive potential, with a combined spending power of <\/span>$360 billion worldwide.<\/span><\/a> Meanwhile, a survey indicates that <\/span>40% of these individuals<\/span><\/a> made purchases while watching a livestream. Such finding indicates the evolution of consumer shopping behaviour, which brings you to the next benefit:<\/span><\/p>\n

Build Real-Time Connection<\/i><\/b><\/h3>\n

Millennials and Gen Z are being super-connected. They value genuine conversations over a hard sell, leading them to be more receptive to two-way interactions. Doing live streams allows you to build authenticity as compared to just publishing pre-recorded content.\u00a0<\/span><\/p>\n

Demonstrate how your products work and point customers to the links to these products. This evokes confidence in your product quality and if these are what they’re after, you’ll earn their thumbs up and sale.<\/span><\/p>\n

Easy to Achieve Viral Success<\/i><\/b><\/h3>\n

With <\/span>59% of social media users in Malaysia<\/span><\/a> being part of the TikTok community, the platform has become a place where product videos and testimonials have the potential to become viral sensations, thanks to the users’ enthusiasm for saving and sharing videos.<\/span><\/p>\n

One of the most exciting features is the <\/span>‘yellow bag’<\/span><\/a> in TikTok Shop! This button feature lets your followers make quick purchases from their favourite merchants with a simple click. You could be one of those sought-after merchants on TikTok Live! Get set to create a 10 to 15-second promo video and you are on your way to winning those views, likes, shares, comments, and saves!<\/span><\/p>\n

Here are some tried and true tips to increase your product demand and sell on TikTok live:<\/span><\/p>\n