{"id":6407,"date":"2022-04-11T17:19:04","date_gmt":"2022-04-11T09:19:04","guid":{"rendered":"https:\/\/qashier.com\/ph\/?p=6407"},"modified":"2022-06-22T16:09:10","modified_gmt":"2022-06-22T08:09:10","slug":"how-good-food-photography-elevates-your-food-business","status":"publish","type":"post","link":"https:\/\/qashier.com\/ph\/blog\/2022\/04\/11\/how-good-food-photography-elevates-your-food-business\/","title":{"rendered":"How good food photography elevates your F&#038;B business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may have done this, or know someone who does. Don\u2019t be embarrassed, it\u2019s pretty common to see people take photos of their meals before digging in. After all, it&#8217;s like how they say \u201c<\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0031938412002703\"><span style=\"font-weight: 400;\">you eat with your eyes first<\/span><\/a><span style=\"font-weight: 400;\"> &#8221; &#8211; it just goes to show how important photography, and specifically food photography is today.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve chosen your preferred <\/span><span style=\"font-weight: 400;\">social media platform<\/span><span style=\"font-weight: 400;\"> to feature your business, you definitely need content to fill it up. This is where food photography comes in, and no, it is not just \u201ctaking your camera, and pointing it at the food!\u201d There\u2019s more skill to it than that. And this article is going to teach you just how to do it!<\/span> \u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span style=\"font-weight: 400;\">What makes food photography the \u201csecret ingredient\u201d for success?<\/span><\/h2>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li><b>Better food photographs boost sales<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">We don\u2019t even need statistics to prove this &#8211; because picture this scenario. There are two newly opened restaurants. Both the restaurants have exactly the same type of menu, but one of the menus has pictures that almost made you drool, but the pictures from the other restaurant are comparatively mediocre. Ask yourself which restaurants will have a longer queue?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For the sceptics, here is a statistic for you &#8211; research has been done on restaurants and it was found that restaurants that went from text-based menus to photo-based menus in online ordering <\/span><a href=\"https:\/\/www.feedmecontent.com\/food-and-drink\"><span style=\"font-weight: 400;\">increased their conversion<\/span><\/a><span style=\"font-weight: 400;\"> rates by 25%. The rationale is simple &#8211; visuals give consumers a sense of reassurance of what they can expect to eat, so they are more willing to take the risk of trying it out. Makes sense, doesn&#8217;t it?<\/span><\/p>\r\n<ul>\r\n<li><b>Better memory retention<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Did you know that people generally remember information better when it is paired together with an illustration? It\u2019s true! When people hear information, they&#8217;re likely to remember only 10% of that information three days later. If the image is paired with that same information, people retain <\/span><a href=\"http:\/\/brainrules.net\/vision\/\"><span style=\"font-weight: 400;\">65% of the information<\/span><\/a><span style=\"font-weight: 400;\"> three days later. Crazy how images can make such a difference, right?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This just proves that food photography is crucial to help potential customers to not only be aware of your establishment, but actually remember it too!<\/span><\/p>\r\n<ul>\r\n<li><b>Get more reach<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Visual marketing is on an upward trajectory. As early as 2018, an estimated 84% of communication was visual. If you add pictures to your content, you can actually stand to get 94% more views than without! Food photography is so important especially if you are just starting out, for this can propel your business forward with increased reach, which may translate into increased patronage.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Now, let\u2019s move on to the tips for your food photography!<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span style=\"font-weight: 400;\"> Tips for better food photography<\/span><\/h2>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li><b>Make use of what you already have<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Use the tools you have &#8211; you don\u2019t need fancy equipment! You have a powerful camera right in your pocket. Pick your best looking utensils and cutlery, and frame your store as the backdrop. Most importantly, use natural lighting as much as possible to keep the natural hues which might get altered from the harshness of camera flash. You don\u2019t need expensive lights, let nature do its thing.<\/span><\/p>\r\n<ul>\r\n<li><b>Think of a theme<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">This is useful if you are planning out your social media feed.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You need to decide on what kind of aesthetic you want for your photos. Do you want it to be a simple photo that just highlights your food, or do you want to include a certain colour palette?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Would you want the food itself to be themed &#8211; for example rainbow themed food displaying the colours, or something that fits a specific occasion or festivities? To be honest, the possibilities here are endless and it really up to how you want to market your brand!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These are things that are worth considering when planning your photos, as well as your social media feed. Generally, if you are planning to use social media for outreach, it will be the biggest factor in creating the first impressions for your potential customers. People will associate your theme with your brand, giving your brand visibility. <\/span><\/p>\r\n<ul>\r\n<li><b>Your dish is the star of the show!<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Avoid clutter &#8211; make your dish the focus. They are the main characters of the story your photo is telling!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Just try not to have too many things in your photo, as it may clash with your main dish. Keep it simple, and just let the food speak for itself.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can also avoid such clashes by adding items or props in colours that complement the actual dish. This helps the colours to stay balanced. If you want your dish to \u2018pop\u2019, you can also consider using a muted background. <\/span><\/p>\r\n<ul>\r\n<li><b>Or\u2026 skip the props altogether!<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">If you don\u2019t have much equipment, you don\u2019t need to worry! You can just use your dish as the prop itself.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Play around with the plating of the food. For example, you can switch up the pattern of how you drizzle the syrup for your desserts. The possibilities are endless here too &#8211; all you need is some creativity and patience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can zoom in further into the food, get up-close-and-personal to show details as well!<\/span><\/p>\r\n<ul>\r\n<li><b>Play with angles<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to try out new angles for your pictures!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Take multiple angles &#8211; instead of head on &#8211; present food in angles not seen from.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A bird\u2019s-eye-view? An ant\u2019s eye view? Move around your food and show it off &#8211; after all, it is what will make customers want to visit your store.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We hope that this article has given you more insight on Food Photography! With these tips, you can get started right away with your journey into creating an amazing social media feed for your store, with better photography, and a real potential to boost sales. You can thank us later! \ud83d\ude09<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are many social media platforms out there &#8211; however Facebook still holds the position of the <\/span><a href=\"https:\/\/www.businessnewsdaily.com\/7832-social-media-for-business.html\"><span style=\"font-weight: 400;\">most popular social media network<\/span><\/a><span style=\"font-weight: 400;\"> with over 2.9 billion active monthly users as of 2021. You do not have to limit yourself to one platform though! Find out more in our article about the best social media platform to use for your business.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With your food photography tips covered, as a small business owner you definitely have more things to cover. Let us at Qashier help you out with solutions that fit your business needs!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Our all-in-one Point-of-Sales (POS) provides software sleek, compact and portable hardware for F&amp;B\/Beauty\/Retail stores. Our system covers the full spectrum of functions including<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">QR ordering<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">table management<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">employee management<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">customer loyalty programme<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">data analytics<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cashless payment<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">And more, all within one device! All of this from just <strong>PHP4<\/strong><\/span><b>1\/day<\/b><span style=\"font-weight: 400;\"> and this includes hardware, software, setup, training and 7-days-a-week local support.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Speak to us to see if Qashier\u2019s Smart POS can meet your business needs. Schedule a meeting with us\u00a0<a href=\"#sign-up-now\">here<\/a>, contact us at +63 927 087 2441 (Viber) or email at hello.ph@qashier.com.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>You may have done this, or know someone who does. Don\u2019t be embarrassed, it\u2019s pretty common to see people take photos of their meals before digging in. After all, it&#8217;s like how they say \u201cyou eat with your eyes first &#8221; &#8211; it just goes to show how important photography, and specifically food photography is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qashier.com\/ph\/blog\/2022\/04\/11\/how-good-food-photography-elevates-your-food-business\/\"> <span class=\"screen-reader-text\">How good food photography elevates your F&#038;B business<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":15,"featured_media":6408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-6407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How good food photography elevates your F&amp;B business - Qashier Philippines<\/title>\n<meta name=\"description\" content=\"Visual marketing is on an upward trajectory. 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