{"id":12309,"date":"2024-07-10T10:00:26","date_gmt":"2024-07-10T02:00:26","guid":{"rendered":"https:\/\/qashier.com\/ph\/?p=12309"},"modified":"2024-07-09T18:31:43","modified_gmt":"2024-07-09T10:31:43","slug":"spotlight-free-microsite-the-stage-for-your-brand-to-shine","status":"publish","type":"post","link":"https:\/\/qashier.com\/ph\/blog\/2024\/07\/10\/spotlight-free-microsite-the-stage-for-your-brand-to-shine\/","title":{"rendered":"Spotlight Free Microsite: The Stage for Your Brand to Shine"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Is your SME business struggling to gain visibility in the crowded online space? <\/span><\/i><span style=\"font-weight: 400\">Would you like to cut through some online noise with just one click? Get to know our latest product, Qashier<\/span><a href=\"https:\/\/qashier.com\/ph\/spotlight\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> Spotlight: a <\/span><span style=\"font-weight: 400\">free microsite<\/span><\/a><span style=\"font-weight: 400\"> builder for businesses!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Spotlight is a simple tool for showcasing your SME links, products, or services. Here, you can also highlight special promotions or grab customer attention with your brand story.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this blog post, see how the Spotlight can help your business step out of the shadows. In addition, we will guide you on how to take center stage for your business.<\/span><\/p>\n<h2><b>What is Spotlight?<\/b><\/h2>\n<p><b>Qashier Spotlight<\/b><span style=\"font-weight: 400\"> presents your SME business with a <\/span><b>mini website<\/b><span style=\"font-weight: 400\"> (microsite) with <\/span><b>just a few clicks<\/b><span style=\"font-weight: 400\"> for creation. It is your<\/span><i><span style=\"font-weight: 400\"> one-stop, one-link, and one-click online page<\/span><\/i><span style=\"font-weight: 400\">, where customers can easily search for your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Business social media pages (TikTok, Instagram, Facebook, and YouTube).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Online store contacts (WhatsApp, Viber, and Line).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Other important landing pages (e-commerce website, product lists, and menu).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">In addition, Spotlight is easy to customize:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use your own brand\u2019s colors and logo.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add any business links you want to include<\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Include your operating hours and physical location address.<\/span><\/li>\n<\/ul>\n<h2><b>Why Your Business Needs a <\/b><b>Free Microsite<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Have you ever heard of starting small and going mighty? Some SME merchants may be cautious about taking risks and avoid expensive, time-consuming website builders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re wondering if your business needs a microsite, here\u2019s something to compare it with.<\/span><b> Think of your salesperson at your physical store<\/b><span style=\"font-weight: 400\">. The salesperson\u2019s goal includes greeting customers, answering their questions, and convincing visitors to purchase products or services instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In contrast, <\/span><b>a microsite is like a friendly business introduction. <\/b><span style=\"font-weight: 400\">The aim is to let potential customers get to know your brand, see what you offer, and build a positive impression. These new visitors might not be ready yet to purchase immediately. But further down the road, these visitors are more likely to remember your business and eventually may become paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Moreover, the Qashier Spotlight microsite is your <\/span><b><i>FREE<\/i><\/b> <span style=\"font-weight: 400\">creative brand stage to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Test the Waters<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Are you planning to launch a new product or service soon? You can use the Spotlight microsite to gauge interest and traction first. Explore how it works and see how a microsite can be helpful to grow your business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Spread the Words<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Have an upcoming special offer? A new marketing campaign? Or a unique message that you want to shout about? The Spotlight microsite lets you link to a targeted landing page to grab your visitor\u2019s attention.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Think Outside the Box<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Do you like trying something different and fun to connect with your visitors or audiences? This microsite format enables you to experiment with links and create unique customer journeys that add value for your visitors.<\/span><\/p>\n<h2><b>Quick Guide to Creating Your Own Qashier Spotlight <\/b><b>Free Microsite<\/b><\/h2>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-12309-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/7493756.fs1.hubspotusercontent-na1.net\/hubfs\/7493756\/Spotlight.mp4?_=1\" \/><a href=\"https:\/\/7493756.fs1.hubspotusercontent-na1.net\/hubfs\/7493756\/Spotlight.mp4\">https:\/\/7493756.fs1.hubspotusercontent-na1.net\/hubfs\/7493756\/Spotlight.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">To create your Spotlight, watch the <\/span><a href=\"https:\/\/qashier.com\/ph\/spotlight\/\" target=\"_blank\" rel=\"noopener\"><b>video tutorial<\/b><\/a><span style=\"font-weight: 400\"> above or check the <\/span><a href=\"https:\/\/intercom.help\/qashier\/en\/articles\/9356588-introduction-to-spotlight\" target=\"_blank\" rel=\"noopener\"><b>FAQs here<\/b><\/a><span style=\"font-weight: 400\">. Alternatively, follow the written steps below:<\/span><\/p>\n<h5><b>Step 1: <\/b><a href=\"https:\/\/hq.qashier.com\/#\/login\" target=\"_blank\" rel=\"noopener\"><b>Log in to your QashierHQ<\/b><\/a><b> account.<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click on \u2018Spotlight\u2019 at the left side of the dashboard (located below My Plan &amp; Add Ons)<\/span><\/li>\n<\/ul>\n<h5><b>Step 2: Start building your <\/b><b>free microsite.<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click on the \u2018Create Yours Now\u2019 button.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Input your unique Spotlight URL (web address). Use your business\/brand name to help visitors find you easily.<\/span><\/li>\n<\/ul>\n<h5><b>Step 3: Add your business information to the \u2018Top Section\u2019.<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Upload your business\/brand logo.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enter the full business\/brand name.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Put in a short description of your business.<\/span><\/li>\n<\/ul>\n<h5><b>Step 4: Add buttons and links in the \u2018Middle Section\u2019.<\/b><\/h5>\n<p><span style=\"font-weight: 400\">Focus on what you want to promote or showcase here with buttons. Use short and sharp action words. You can add up to a maximum of 15 buttons.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Name button 1.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select \u2018open a link\u2019 to redirect to another landing page OR \u2018show text\u2019.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Input the link\/URL for redirecting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Repeat the same process for the other buttons, or add more buttons manually.<\/span><\/p>\n<h5><b>Step 5: Showcase your social media accounts at the \u2018Bottom Section\u2019.<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enter all the specific URLs for each social media page and messaging app of your business.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Under the footer, enter business operation hours or a physical location address.<\/span><\/li>\n<\/ul>\n<h5><b>Step 6: Personalize the \u2018Branding and Styles Section\u2019.<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose your preferred button styles (filled or outlined).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get all of your brand colors ready. Copy and paste the HEX code into respective areas &#8211; button, button text, background, and background text color.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, upload a background image.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Once you are happy with the overall aesthetic of your web page design, hit the \u2018Publish\u2019 button and make your <\/span><span style=\"font-weight: 400\">free microsite<\/span><span style=\"font-weight: 400\"> go live!<\/span><\/p>\n<h3><b>Bonus Tips for Merchants<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Promote your Spotlight microsite and use it as your business&#8217;s first touchpoint to drive traffic to your business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Share the URL link on all your social media channels.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add it to your email signature.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Include it in any digital marketing materials and drive traffic to your business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">In addition, use Spotlight analytics to track the performance of your microsite. All merchants can monitor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Views<\/b><span style=\"font-weight: 400\">: the number of times customers view your Spotlight page.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Clicks:<\/b><span style=\"font-weight: 400\"> the total number of clicks on buttons or social links on your page.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Click-Through Rate (CTR)<\/b><span style=\"font-weight: 400\">: the number of clicks divided by the number of views and multiplied by 100.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">These metrics provide insights into how visitors interact with your Spotlight microsite, enabling you to make improvements and boost engagement.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-12310\" src=\"https:\/\/qashier.com\/ph\/wp-content\/uploads\/sites\/10\/2024\/07\/Screenshot-2024-07-09-at-6.05.55\u202fPM-300x216.png\" alt=\"merchant at treats explorer\" width=\"600\" height=\"432\" srcset=\"https:\/\/qashier.com\/ph\/wp-content\/uploads\/sites\/10\/2024\/07\/Screenshot-2024-07-09-at-6.05.55\u202fPM-300x216.png 300w, https:\/\/qashier.com\/ph\/wp-content\/uploads\/sites\/10\/2024\/07\/Screenshot-2024-07-09-at-6.05.55\u202fPM-768x552.png 768w, https:\/\/qashier.com\/ph\/wp-content\/uploads\/sites\/10\/2024\/07\/Screenshot-2024-07-09-at-6.05.55\u202fPM-600x432.png 600w, https:\/\/qashier.com\/ph\/wp-content\/uploads\/sites\/10\/2024\/07\/Screenshot-2024-07-09-at-6.05.55\u202fPM.png 866w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b><br \/>\nMark Your Calendars! Treats Explorer is Coming Soon!<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Treats Explorer is a new feature set to launch within the Treats web app. Some of the amazing key features include:<\/span><\/p>\n<h5><b>Map Integration<\/b><\/h5>\n<p><span style=\"font-weight: 400\">The interactive map in the Treats app lets customers explore different shops and stores in the Treats network.<\/span><\/p>\n<h5><b>Points Collection<\/b><\/h5>\n<p><span style=\"font-weight: 400\">Customers can earn<\/span><span style=\"font-weight: 400\"> Treats points<\/span><span style=\"font-weight: 400\"> at various locations. Earn and use points at specific shops, treating yourself at the shop you discovered.<\/span><\/p>\n<h5><b>Merchant Discovery<\/b><\/h5>\n<p><span style=\"font-weight: 400\">Treats Explorer helps customers find and connect with new merchants, increasing store visits and attracting new customers.<\/span><\/p>\n<h5><b>Shop Information<\/b><\/h5>\n<p><span style=\"font-weight: 400\">Customers who click on a pin on the map receive detailed information about each shop. This includes its location, hours, and special offers. Brands\/businesses can link their own site or their Spotlight microsite for information and online shopping.<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12309-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/7493756.fs1.hubspotusercontent-na1.net\/hubfs\/7493756\/PH%20Marketing\/Website%20Videos\/Spotlight-ANIMATION_shorten.mp4?_=2\" \/><a href=\"https:\/\/7493756.fs1.hubspotusercontent-na1.net\/hubfs\/7493756\/PH%20Marketing\/Website%20Videos\/Spotlight-ANIMATION_shorten.mp4\">https:\/\/7493756.fs1.hubspotusercontent-na1.net\/hubfs\/7493756\/PH%20Marketing\/Website%20Videos\/Spotlight-ANIMATION_shorten.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Look out for Treats Explorer coming soon, so customers can discover and get a feel of your business before visiting. And revolutionize the way you and your customers experience the <\/span><a href=\"https:\/\/qashier.com\/ph\/blog\/2024\/05\/13\/qashier-treats-loyalty-key-to-increasing-customer-retention\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Treats loyalty program<\/span><\/a><span style=\"font-weight: 400\"> with Qashier Spotlight and Treats Explorer!<\/span><\/p>\n<p><b><i>Join us now! Every Qashier paid plan includes Spotlight at ZERO cost!<\/i><\/b><\/p>\n<h6><strong><i>More about Qashier<\/i><\/strong><\/h6>\n<p><i>Qashier offers multiple digital solutions, including QR code table ordering, table management (F&amp;B), employee management, customer relationship management (loyalty programs), inventory management, data analytics, and track payments, in an all-in-one device.<\/i><\/p>\n<p><i>Qashier promises a seamless setup within 10 minutes, without the need for technical expertise. It boasts a user-friendly interface that is simple for anyone to learn and use. If you require assistance, you\u2019ll find 7 days-a-week responsive technical support from your local team.<\/i><\/p>\n<p><strong><i>Try the\u00a0<\/i><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.pos.qashier\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><i>Qashier app\u00a0<\/i><\/span><\/a><\/strong><i><strong>for free on your own Android device!<\/strong>\u00a0Speak to us to see if Qashier\u2019s Smart POS can meet your business needs. Schedule a meeting with us\u00a0<\/i><a href=\"https:\/\/qashier.com\/ph\/blog\/2024\/07\/10\/spotlight-free-microsite-the-stage-for-your-brand-to-shine\/#sign-up-now\"><span class=\"s2\"><i>here<\/i><\/span><\/a><i>, or contact us at\u00a0<\/i><a href=\"https:\/\/msng.link\/o\/?639270872441=vi\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><i>+63 917 QASHIER (7274437)\u00a0<\/i><\/span><\/a><i>(Whatsapp and Viber) or email at\u00a0<\/i><a href=\"mailto:hello.ph@qashier.com\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><i>hello.ph@qashier.com<\/i><\/span><\/a><i>.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your SME business struggling to gain visibility in the crowded online space? Would you like to cut through some online noise with just one click? Get to know our latest product, Qashier Spotlight: a free microsite builder for businesses! Spotlight is a simple tool for showcasing your SME links, products, or services. Here, you &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qashier.com\/ph\/blog\/2024\/07\/10\/spotlight-free-microsite-the-stage-for-your-brand-to-shine\/\"> <span class=\"screen-reader-text\">Spotlight Free Microsite: The Stage for Your Brand to Shine<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":35,"featured_media":12312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[58,64],"tags":[],"class_list":["post-12309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-qashier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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