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zero consumers

How SMEs can meet the demands of the Zero Consumers

Our previous blog talked about who “zero consumers” are and their unique shopping habits. In this blog, let’s explore how SMEs can cater to the preferences of this new type of modern customer. How can businesses meet the demands of zero consumers? Understanding and catering to zero consumers requires businesses, especially SMEs, to embrace digital …

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Zero Consumers: Understanding who they are and what they want

As consumer behaviour shifts, new shoppers emerge, challenging businesses to update their strategies to stay competitive. Dubbed “zero consumers” by McKinsey, a global management consulting firm, this group defies traditional shopping patterns with its distinct characteristics. Their emergence is not confined to Asia. It’s a global phenomenon that challenges businesses to rethink their approach. The …

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