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business trends

How to create an effective e-commerce customer engagement strategy

Getting your feet wetter in the e-commerce landscape? Get ready to propel sales growth with a strong customer engagement strategy! These days, managing an e-commerce business is a heavily demanding task. Selecting the best e-commerce platform to host your products and services while adopting modern payment methods is only a starting point. A recent report …

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Redefining customer rewards for standalone QashierPay merchants with Treats loyalty

Good news for standalone QashierPay merchants and users: you don’t have to miss out on Treats loyalty! With Treats, you can reward your customers with points each time you accept their payments via QashierPay, even without a QashierPOS software subscription. Qashier Treats features payment-linked loyalty (PLL), providing an innovative and seamless payment + loyalty experience …

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Streamlining rewards: The power of payment-linked loyalty

Get ready to revolutionise your payment process into a loyalty-building dynamo with Qashier Treats payment-linked loyalty!  With this innovative technology, every tap-and-pay transaction allows customers to effortlessly accumulate Treats points, transforming everyday purchases into rewarding experiences. Forget complicated or manual loyalty rewards systems – Treats payment-linked loyalty is effortless for everyone, instantly rewarding customers with …

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The psychology behind customer loyalty programs and influencing consumer behaviour

Customer loyalty is the lifeblood of successful businesses. Loyal customers spend more, return repeatedly, and become your best brand ambassadors. But what makes customers stick around? Beyond product quality and excellent service, clever psychology significantly influences consumer behaviour and encourages repeat visits.   The cost of acquiring new customers highlights the importance of loyalty. Studies suggest …

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Essential strategies for SMEs to ace their next trade show in Malaysia

A trade show can serve as a platform for small and medium-sized enterprises (SMEs) in Malaysia, offering opportunities to increase brand awareness and visibility. Such events can serve as a marketplace for businesses to showcase their products and services, effectively putting their brand on the radar of a new customer. Amidst the hustle and bustle, …

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Payments and sustainability: Eco-friendly practices in the fintech industry

As today’s young consumers increasingly prioritise sustainable and eco-friendly products, the trend presents a shift in business strategies, including payments.  According to McKinsey & Company, products with environmental, social, and governance (ESG)-related claims grew by 56% in the past 5 years. The World Economic Forum confirms this trend, coining global “eco-wakening” across demographics. This trend …

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Dragon-Inspired CNY Marketing Strategies Customers Will Love

Lao Pans, get ready to welcome the spirit of the vigorous Dragon as Chinese New Year draws closer! Let’s get your sleeves rolled up and fire up your CNY marketing strategies.  Adding The Wood Dragon Element To Your Chinese New Year Marketing Strategies The Wood Dragon 2024 stands out as a distinctive year, bringing together …

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Refine 2024 Business New Year Resolutions with Wood Dragon Vigor

Taukehs, Lao Pans, and bosses! Have you prepared your business New Year resolutions for a noteworthy transformation in 2024?  This year’s Chinese New Year celebrates the year of the Wood Dragon, which symbolises growth, success, and the early stages of development. Wood reflects humanity’s desire to strive, expand, and flourish. Hence, 2024 will be a …

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Customer Retention Amid Global Inflation: Five Long-Term Success Strategies

In the face of economic challenges, how would your business prioritise customer retention amidst global inflation? What strategies will you implement to ensure loyalty from your existing customer base? In 2022, Southeast Asia experienced a noteworthy economic rebound, registering a substantial 8.7% recovery after the pandemic-induced disruptions. Nevertheless, the growth hype simmered as the economy …

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