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The Future of CRM for Nail Salons

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For a business to thrive, they need continuous patronage from their loyal customers. In the case of nail salons, their main source of revenue comes from providing nail beauty services and selling related products.

Nail salon owners continue to face intense competition, rising operating expenses, and a concerted effort to protect their business from the impact of the COVID-19 pandemic.

In a survey by Nails Magazine, they found several key challenges that nail salon owners and employees often face. The challenges are attracting and retaining customers; offering value while maintaining a competitive price; maintaining an engaging social media account; and managing appointments and their employees’ work schedule.

Fortunately, these challenges can be addressed by leveraging on modern technology – a point of sale (POS) system customised for nail salons. Unlike POS systems for the retail and F&B industry, beauty salon POS systems greatly differ as they offer features that are specifically designed to suit the needs of salons, spas, and other service-based businesses.

In this article , we’ll discuss tips to improve the overall customer’s experience by leveraging on the features of a POS system tailored for nail salons. This can help boost profitability and nail (pun intended) your business goals.

Nail Salon Customer Management

There are many ways to improve your customer’s experience that doesn’t necessarily involve selling yourself short. At the end of the day, you would want them to return for your quality services and not for your prices alone. Here are some ways for you to achieve customer delight by providing them with excellent services.

Understand your customers

Oftentimes, customers return to a beauty salon for their remarkable and personalised services such as the salon owner’s or employees’ ability to remember the customers’ names and beauty concerns. When you provide such a personalised service, it makes their visit all the more delightful because they feel appreciated and know that they’re in good hands.

Go the extra mile

One of the most powerful deciding factors for any customer’s purchasing journey is word-of-mouth recommendations and online reviews. By providing an excellent customer experience and ensuring that they’re satisfied with the outcome of the service, you can turn new customers into loyal advocates. Hence, this is why it’s always beneficial to go the extra mile to ensure customer delight.

Reward customer loyalty

Generally, it costs less to maintain and convert existing customers than to acquire new ones. By ensuring customer delight, you’re increasing your chances of converting existing customers into loyal customers, who will tend to spend more. 

Reward their patronage and encourage them to return by offering discounted packages or reward points when they purchase your services. When it comes to keeping track of your business’s customer loyalty programme, managing it manually can be challenging and tedious.

To make it simpler, why not use an all-in-one POS system that allows you to manage your customer loyalty programme? Aside from this, it offers a plethora of other benefits, which we’ll discuss in the following section.

Why You Need a POS System for Nail Salons

Using a POS system customised for a nail salon can improve your business efficiency. Not only that, but it’ll also save you time and money, allowing you to focus on more important things. Here are some of the reasons why you need a POS system for your nail salon.

Supports Customer Relationship Management (CRM)

A visit to the nail salon is an indulgence that many customers look forward to, it’s a day for them to feel special and pampered. By having a more personalised service, you can offer services that are tailored to each customer.

To achieve this, you’ll have to rely on customer’s data and past transactions. A smart POS system with an integrated CRM can help to collect and make sense of these data, giving you important insights to a customer’s buying behaviour. This will allow you or your employees to suggest some products and services suited to the customers’ needs.

Simplifies appointment scheduling

With a built-in appointment booking functionality, it makes it easy for your customers to schedule an appointment. This will make your nail business more efficient as it allows your customers to make and change their appointments at their own convenience, freeing up precious time and reducing human errors.

Having these software solutions integrated with a POS system also helps make it easier to manage your business operations. With just a single sleek device, you can easily manage customers’ information, appointments, reward points and packages, and employee working schedule.

Gain a competitive edge

The cost of a traditional POS system is usually too high for nail salon business owners to consider due to high upfront payment and operating costs. Along with hardware purchases, software updates, training, maintenance, and customisability, etc., investing in a traditional POS system is simply not worth it.

However, with a smart POS system like Qashier, all the solutions mentioned above are integrated into an all-in-one package, with an initial cost of only $1/day. This allows you to gain a competitive edge in terms of initial capital investment.

With Qashier’s smart POS system, it’ll help you automate the tedious task of managing your customers’ appointments while growing your sales. For more information, contact us at (+65) 3165 0152, WhatsApp (+65) 9006 7233 or email hello@qashier.com.